WEG Adds Heresite Protective Coatings

WEG announced the signing of a contract to acquire the assets of Heresite Protective Coatings, an American industrial coatings company located in the United States. The acquisition amount is US $9.5 million, which may be subject to price adjustments common to this type of operation. The acquired assets will be consolidated into the financial statements starting May 2025.

Founded in 1935 in Manitowoc, WI, Heresite Protective Coatings is a consolidated industrial coatings company specializing in solutions for ventilation, heating and air conditioning (HVAC) equipment for harsh environments, especially in the oil & gas and water & wastewater segments.

In addition to operating in the North American market, Heresite has a solid international presence, with 70% of its sales made outside the USA and certified partners around the world. In 2024, Heresite reported net operating revenue of US$8.6 million, with an EBITDA margin of 22%.

“The products and services of Heresite Protective Coatings complement our vision of providing innovative and sustainable solutions to our customers. This acquisition represents an important step in expanding our business in North America and reinforces our commitment to strategic high-tech niches,” said Rafael Guerreiro Torezan, managing director of WEG Coatings.

For more than 40 years, WEG has been consolidating its expertise in the production of liquid and powder paints through its operations in Brazil, located in Guaramirim/SC and Mauá/SP. This solid trajectory in the domestic market has allowed the company to expand its operations abroad, where it has two factories: one in Mexico, in Atotonilco de Tula, and another in Argentina, in Hidalgo.