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Choosing the correct color is challenging and finding the right match quickly can be the difference between making the sale or not.
Released By Datacolor
January 6, 2020
Highly valued for their versatility, durability and low environmental impact, powder coatings are used in a wide variety of applications and end-use markets such as OEM, home appliances, metal furniture, architectural metal and more. Powder coatings are available in an almost limitless range of colors and textures, so it’s no surprise that the burgeoning global powder coatings market is forecast to exceed $17 billion by 2025, according to a report published by Global Market Insights, Inc. With growth comes the push to get to market ever faster. How can you keep pace? Datacolor ColorReader offers solutions to streamline workflow and help close sales faster. Precision Color Matching Means Closing the Sale Faster Whether looking to replicate a popular color or trying to create a customized palette, there is no margin for error when it comes to color matching. Choosing the correct color is challenging and finding the right match quickly can be the difference between making the sale or not. Datacolor ColorReader streamlines the process by taking the guesswork out of color matching. ColorReader offers users precision color matching in a portable, easy-to-use device. With a greater than 90 percent accuracy rate, ColorReader allows for precise, on-the-spot, color matching in an instant. Simply place the ColorReader device on the flat surface of the color that needs to be matched and instantly get the three closest paint color matches from the most popular paint brands, along with their color data output such as CIELAB, RGB, CMYK, HEX, LRV, LCH and delta*e. Color matches are automatically stored for easy reference, and the free, feature-rich app (download for iOS and Android) lets you organize colors by client/job as well as create custom palettes. These can all be easily shared with customers, staff – anyone – for a streamlined workflow that saves time and money. No more running back and forth from client sites, lugging around cumbersome paper paint fan decks or taking color-inaccurate smartphone photos to try match colors – ColorReader does it accurately and instantly. Bonus: Customization Options! The paint color offerings for ColorReader can be customized and the device can be created with your own company logo for added value: “ColorReader not only brings the power of color to your fingertips, it brings the strength of your brand to your clients with our customization program. You can get precision color matching using your own custom collections and boost your brand with ColorReader.” said Susan Bunting, director of sales and marketing, Consumer Solutions, Datacolor. Find out how ColorReader can power your powder coatings business.
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