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JH Wall Paints is a recently-launched paint brand that brings easy-application lime wash straight to the DIYer.
November 10, 2020
By: KERRY PIANOFORTE
Editor, Coatings World
CW: What is your company’s history, when was it founded? JH: JH Wall Paints was created from a unique perspective of deep experience, industry knowledge and endless creativity. It is family owned and operated by a husband and wife team, Jeremy and Michele Harnish. JH Wall Paints launched in July 2020. Jeremy is an artisan, a licensed California painting and decorating contractor and a talented artist with an impeccable vision for interior design. Jeremy works in some of the most beautiful homes in Orange County, California. Jeremy’s work with some of the most exclusive interior designers in Southern California keeps his work relevant and cutting-edge. He always knows what is “on trend.” Michele has an MBA and manages the brand and operational side of the business, including highly personalized customer service. Jeremy has used lime-based plasters for over 20 years and, for the last several years, has been making lime wall paint to use on select projects. CW: Where is the headquarters? How many facilities does it have? JH: JH Wall Paints Headquarters are in San Juan Capistrano, California – Orange County, California. We have manufacturing on the East Coast. CW: What types of products does your company manufacture? JH: We manufacture natural lime and mineral paints to elevate your living space for style and decorative effect. It is important for us to sell products that are of superior quality using all-natural ingredients. Our paints are both healthy and hygienic, while also being luxurious, subtle, luminescent and soothing. Our collection of Lime Wall Paint was specifically designed to mirror the aesthetic and health benefits of Venetian plaster, while keeping it simple to apply using a brush and roller. CW: What sets your products apart from other eco-friendly paint and coatings? JH: Our unique differentiators include using no synthetic fillers or additives and tinting our paint with earth mineral powder pigments. We offer a true limewash paint. Our paint is a highly breathable paint that protects your living space by not trapping moisture and humidity inside walls. Due to the alkaline pH of Lime Wall Paint, the surface is also hygienic and anti-mold, antifungal and antibacterial. When applied, it absorbs and removes odorous and harmful carbon dioxide from the air in the curing process, thus improving interior air quality. CW: Who are your target customers? JH: Our target audience is designers, builders and DIY’ers who want the unique beauty of lime wash paint and care about the health of their living space. CW: What are your plans for the future (expansion, new product development, etc.)? JH: We have plans to launch JH Wall Paints retail shops, as well as add a washable, one coat suede mineral paint late this year.
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