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April 25, 2016
By: Catherine Diamon
With the launch of Magnolia Home by Joanna Gaines Paint, DIYers are one step closer to making their Magnolia-inspired dream home a reality. The premium interior paint collection is now available on MagnoliaMarket.com and comes in 25 timeless shades, personally crafted by Gaines. With names like “Wedding Band,” “Ella Rose” and “Shiplap,” the collection captures her signature style with the colors that inspire her most.
“Working with the KILZ Brand to develop my own paint collection was an amazing opportunity because paint is the easiest and most dramatic way to transform a space,” said Gaines. “I’m often asked for advice on selecting paint colors and I want to make that process simpler–that’s why I chose 25 classic and effortless colors to launch the new paint line with. I hope these colors come to mean as much to others in their own homes as they do to me.” Magnolia Home by Joanna Gaines Paint is now available on Magnoliamarket.com.
Magnolia Home by Joanna Gaines Paint is available in:
“We love how Joanna breathes new life into any space she touches,” said Jodi Allen, chief marketing officer at Masco Coatings Group. “It takes a special eye to see the world not as it is, but as it could be and Joanna does this time and time again. We hope the Magnolia Home by Joanna Gaines Paint collection inspires people to bring her authentic, effortless style into their own homes, backed by the quality and legacy of the KILZ Brand.”
To achieve the complete Magnolia look, fans can pair their favorite paint hues with items from the new furniture line, Magnolia Home Furniture by Joanna Gaines. Inspired by her favorite flea market and shop finds, the furniture line includes quality pieces for any decorating style–from industrial lofts to French-inspired living.
Gaines began her career in design in 2003, when she opened Magnolia Market in her hometown of Waco, Texas. Her eye for classic, yet unexpected, farmhouse-style design complemented her husband Chip’s career in construction and soon they began remodeling and selling homes throughout the city. It didn’t take long for their distinct style to catch on. The expanded Magnolia Market has become a destination for people across the country, while the online shop allows anyone to bring a piece of Magnolia home.
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