Sherwin-Williams Polls Industry Pros With Waterborne Challenge

Know the difference between waterborne and solvent-based finishes?

Sherwin-Williams® polled 67 industry professionals at the AWFS® Fair in Las Vegas as part of the “Waterborne Challenge” to see if they could tell one from the other.

Participants were asked to look at 14 panels finished in a variety of light and dark stains and paints and decide which kind of topcoat each panel had.

The results? Almost an even split overall: 51 percent of answers were correct; 49 percent were not.

Individually, no one scored better than 80 percent with the high being 11 out of 14 right.

“The outcome of the Waterborne Challenge is a good indication of what we’ve been saying all along – if you haven’t tried waterborne today, you haven’t tried waterborne,” said Joe Kujawski, global director of marketing, Sherwin-Williams Industrial Wood Coatings. “Shops currently using solvent-based finishes are in for a pleasant surprise when it comes to waterborne coatings. These finishes are light years ahead of what was available even five years ago.”

According to the director, there are four myths surrounding waterborne coatings:
·      They are more expensive than solvent-based coatings;
·      Products finished in a waterborne coating have a poor look and feel;
·      Waterborne coatings don’t perform as well as solvent-based coatings;
·      Waterborne coatings won’t help you grow your business.

“Waterborne technology is literally the wave of the future of wood finishing,” Kujawski said.

Participants were entered to win one of five Louisville Slugger® baseball bats finished with Sherwin-Williams waterborne coatings.

To learn more, click here. 




Logo courtesy Sherwin-Williams