Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
Scientist Joseph Ambrosi’s paper was one of 34 selected from 105 proposals submitted.
September 13, 2017
By: Anthony Locicero
Copy Editor, New York Post
Ashland scientist Joseph Ambrosi will present “Quantification and Relationships of Nonionic Synthetic Associative Thickeners (NSATs) for Wet Film Appearance During Application” at the Coatings Trends & Technologies conference, which takes place Sept. 14 and 15 in Lombard, Ill. Ambrosi’s paper was one of 34 selected from 105 proposals submitted. “Coatings formulators always seek a deeper understanding of the relationships and interactions between raw materials so they can provide their customers with easier application and better dry film performance,” said Ambrosi. He noted that rheology modifiers play a key role in solving formulators’ challenges due to complex interactions with both pigments and the binder system through changing shear conditions. “Relating the chemistries of various NSATs to the measurements of speed, distance, and energy an applicator exerts to apply a paint would help quantify optimal paint performance and improve perceived quality,” Ambrosi said. He will explore the relationships of NSATs with different coating formulations at various viscosities to produce uniform films, improving both the appearance and function of the coating for end users, both homeowners and professionals. Ashland scientists generated the data using the company’s patent-pending Application Reader Technology (ART) device. The ART device objectively measures the parameters that comprise paint application feel. Unlike subjective evaluation techniques, the ART device generates reliable and quantitative data that enables formulators to better understand differences in paint formulations and to tailor formulations to specific customer preferences for paint feel. Ashland offers Aquaflow™ NSATs. These efficient liquid thickeners for high-performance waterborne paints and coatings, build rheology through self-association and interaction with other ingredients. Easy-to-handle Aquaflow liquid rheology modifiers are based on hydrophobically-modified polyacetal-polyether (HM-PAPE) chemistry and are often drop-in replacements for urethane-type (HEUR) thickeners. In waterborne latex paints, Aquaflow XLS NSAT grades improve the usability and efficacy of paints and coatings. They deliver virtually drip-free application, better viscosity retention after tinting, and provide superior flow and leveling to paints and coatings. This helps eliminate brush marks and enhances applied hiding, enabling fewer coats while achieving beautiful, lasting finishes.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !