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August 24, 2018
By: Anthony Locicero
Copy Editor, New York Post
Debro Inc. announced a new partnership with AkzoNobel – Performance Additives. Effective Sept. 1, 2018, Debro will represent AkzoNobel – Performance Additives ELOTEX and Bermocollrange of products in Central and Eastern Canada. These technologies will cater to a variety of applications, including adhesives, construction products, paints, specialty coatings and drilling fluids. “AkzoNobel – Performance Additives brings to Debro best-in-class re-dispersible polymers and a broad range of cellulose ethers backed by strong technical and lab support,” Debro CEO and President Bill Heise said. “The determination and persistence of AkzoNobel – Performance Additives to support technically are crucial in enabling Debro’s technical sales force to continually provide our customer base with the highest level of problem-solving customer service and capabilities. “From our first meeting with the AkzoNobel – Performance Additive team, it was clear that we had an opportunity to represent a market-leading principal that would provide quality offerings, ethical solutions and innovative technologies whose goals were complementary to Debro’s”. “Our Performance Additives business has had a strong presence in Canada, so when we began the process of selecting a new distribution partner a major criterion was to find a technically savvy firm whose industry knowledge, reputation and level of service capabilities would complement and be closely aligned with our strategic vision,” said Steven Grant, commercial manager, North America – Performance Additives Ethylene and Sulfur Derivatives.
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