Covestro (booth #AD03) will highlight its innovative materials, technologies and expertise at AutoMobili-D, held Jan. 14-17 in conjunction with the North American International Auto Show.
“Our high-tech materials have been making cars lighter, brighter and more energy-efficient for more than 50 years,” explains Paul Platte, senior marketing manager, Covestro LLC. “At AutoMobili-D, we’re demonstrating how we’ve combined our rich history in automotive applications with an eye toward the future mobility in order to help drive automotive innovation forward.”
Debut of an immersive experience
Making its official debut at the North American International Auto Show is the Covestro Future of Mobility Virtual Reality experience. Attendees are invited to sit back, relax, and enjoy a ride to the year 2030. This immersive experience takes passengers on a journey through two autonomous vehicles, highlighting the critical role that materials will play in designing future vehicle interiors.
“The vehicle of the 2030s will take riders on a completely different type of journey … one that seamlessly combines design, non-driving related experiences and smart functionality that is not available on today’s vehicles,” says Paige Kassalen, future of mobility market analyst, Covestro LLC. “Covestro is collaborating with industry leaders and formulating new material and technology solutions that will be instrumental in crafting this experience.”
Materials technologies for wide-ranging applications
Covestro will preview technologies that enhance the user experience. These include the use of integrated electronics for vehicle security, thermal management of LED lighting, use of light and shadow for unique aesthetic effects, and use of backlighting for hidden until visible badges and vehicle status information.
Peelable coatings, recently introduced during the American Coatings Show in 2018, will be on display, as well. The booth will also feature a wide range of other automotive applications – car seats, headliners, load floors, B Pillars, door panels and lighting, to name a few – that utilize polycarbonates, polyurethanes and coating raw materials from Covestro.