The company will begin coverage during the second quarter of 2019, with plans to locate initial sales offices in Illinois, Ohio and Kentucky.
Joining the Terra Firma team is Kevin Trainor, who will serve as company's VP of sales and will help guide the Ohio Valley efforts.
“We have always moved slowly and carefully when it comes to geographical expansion," Terra Firma CEO David Behan said. "Our 2017 decision to expand into the Northeast and Southwest seemed well-timed given the tremendous market consolidation taking place. Our partnership team sensed a great opportunity to become a company that was large enough to thrive, yet small enough to make certain each principal partner matters to us. Our smaller portfolio of products provides our valued suppliers the leverage they deserve with our highly trained salesforce; which in turn drives their company’s unique organic growth objectives.”