03.04.21
Axalta opened a new Refinish Training Center in Guangzhou, China.
According to the company, the new facility provides customers in South China with greater access to advanced coating technologies and value-added services.
In recent years, Guangzhou's automotive production capacity has been growing steadily, and Guangzhou ranked first in the country with 2,922,600 vehicles produced in 2019.
Guangzhou is ramping up auto production with a goal of 5 million units by 2025.
After years of development, Guangzhou has gradually formed three major automotive industry clusters in the north, south and east today, highlighting the huge potential for future growth of the automotive industry in South China.
With the vigorous development of China's auto industry, the entire industry chain is seeking to speed up reform and upgrading measures in a bid to seize strategic opportunities, according to Axalta.
Axalta said it has been working with auto OEM and independent automotive refinish body shops to upgrade the industrial service standard by supporting their productivity improvement and digital transformation journey.
“Building a new Refinish Training Center is part of Axalta’s commitment to the South China market and an important component of our growth strategy in China,” said Simon Lee, interim president of Axalta China and president of Refinish Business of Asia Pacific. “The addition of the South China facility, together with the other three Refinish Training Center across the country, will form a national service network to enable Axalta to more effectively serve auto body collision and repair shops in China with high-quality paints, sustainable applications, and customized value services.”
With an area of approximately 1600 square meters, Axalta’s Refinish Training Center in Guangzhou can provide a full range of services such as consulting, training courses, smart painting solutions, digital body shop management and forefront technical support to refinish customers.
The training center is expected to provide training sessions to meet the demand for technical and value-added training courses on environmental-friendly coatings throughout South China that help body shops to be more efficient and more profitable.
The new Refinish Training Center expects to offer about 120 training sessions for more than 1200 refinishing technicians at this training center in 2021.
