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    Breaking News

    Behr Paint Names UM Media Agency of Record

    UM to take on all U.S. media duties for leading manufacturer of paints, primers, decorative finishes, stains and surface preparation products.

    Behr Paint Names UM Media Agency of Record
    04.26.21
    Behr Paint and UM, the global media agency network of IPG Mediabrands, announced that UM has been named media Agency of Record for Behr in the U.S. UM will lead all media strategy, planning, buying, and data and analytics duties for the Behr Paint DIY, Professional and KILZ brands.

    "We are excited to work with UM, a dynamic agency with a proven track record in enhancing growth strategies," said Jodi Allen, global chief marketing officer, Behr Paint. "We look forward to collaborating and creating data-driven plans that forge new pathways for our brands to connect with both do-it-yourself and professional painters in new and exciting ways."

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      Steven Kerr, Sales & Marketing Director 09.28.22

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    • Architectural Coatings | Breaking News | Color Trends & Forecast | Paint & Coatings Manufacturer News
      Behr Paint Names Breezeway Its 2022 Color of the Year

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      The tranquil tone launches with BEHR DYNASTY, Behr’s most innovative new product in company history.
      08.31.21

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    • PPG’s New Paint for a New Start Initiative Transforms Secondary School Lab and Playgrounds in Turkey
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