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New PPG brand to benefit customers with best-in-class service and local distribution.
September 23, 2022
By: KERRY PIANOFORTE
Editor, Coatings World
PPG announced the launch of PPG VERSOLON solutions, a newly-formed brand designed to simplify PPG’s offerings to light industrial customers including liquid coatings, powder coatings and allied products, as well as provide exceptional service. PPG Versolon solutions represents the merger of the PPG TRUEFINISH brand and Commercial Performance Coatings product line. The result is one streamlined solution servicing a wide range of applications, such as agricultural and construction equipment, trailers, wheels and sheds. The team of PPG Versolon experts will work alongside OEMs to understand product needs and requirements to deliver coatings and finishes through a variety of distribution channels. Local PPG Versolon specialists equip customers with personalized support, local logistics management and delivery service. “The combination of a streamlined product offering and specialist support gives us the opportunity to provide better service to all our customers,” said Daniel Bencun, PPG director commercial coatings, automotive refinish, U.S. and Canada. “PPG Versolon solutions will now make it easier for them to do business with us.” As part of the new suite of PPG Versolon solutions, customers have streamlined access to a wide range of innovative and durable PPG coatings designed to deliver protection against aggressive environments, including:
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