Sherwin-Williams is dedicated to supporting both do-it-yourselfers and painting professionals with exceptional and exclusive products, and resources to make confident color selections and expert, personalized service at its more than 4,800 neighborhood stores across North America.

Sherwin-Williams presents the next-gen color tool with their new app powered by AI technology, with a focus on delivering easier and more productive ways for homeowners to try colors out instantly and seamlessly order samples directly through the app.
                            
“Homeowners who love design and doing their own projects tend to struggle when it comes to choosing the perfect paint color,” said Sue Wadden, Sherwin-Williams director of color marketing. “On average, they consult 10+ touchpoints before committing to a color, indicating how overwhelming this process can be for them. This revolutionary color technology will give them the confidence they need by seamlessly allowing them to find the right color without the stress they normally go through.”

Sherwin-Williams built upon their advancements in digital color visualization by leveraging their color data and color expertise to create personalized color recommendations. The Sherwin-Williams Color Expert app uses innovative and groundbreaking AI color technology to detect colors already present in a room, such as art and furniture, and instantly provide users with personalized paint color recommendations based on what’s in their space.

All app users have to do is upload an image of the desired space and the technology will instantly recommend several wall colors that complement other items in the room, such as furniture and décor.