10.17.24
Every year, designers from BASF’s Coatings division create a new collection of colors to inspire automotive designers around the globe. “ROUTING”, the title of the 2024-2025 Automotive Color Trends, refers to the concept of “routing” in communication technology which signifies how information is transmitted.
“In our trend observations, we have identified the way we communicate and handle information with human or non-human intelligence as a strong driver for trend developments,” said Mark Gutjahr, global head of Automotive Color Design at BASF. “Communication is lively, ever-changing, and mutually receptive – just like colors.”
This year's trends feature new reds with intense purple shades, signifying a shift from darker and blueish reds. The dark achromatic colors have been energized by intense color effects, offering dynamism beyond solid black. Fine metallic effects are particularly characterized by strong effects on the surface, which give metallics new radiance.
The spectrum of pastel colors continues to diversify, for example in beige and light green tones already available in the market, as well as in unusual intermediate tones. Sustainability and functionality remain core themes in ROUTING, with colors developed using renewable, recycled, and bio-based materials, and optimized for sensor-based driving systems.
As automotive OEM customers rely on the BASF color trends for designing automotive colors for their future models, end customers may witness the new direction on the road or in their driveways within the next three to five model years.
In EMEA, HARBINGER’S INK emerges as a powerful key color based on the awareness that natural resources are finite. With a unique and unseen sparkle effect, this strong black color is enhanced by the combination of carbon-negative and renewable components, as well as biodegradable pigments.
“HARBINGER’S INK represents the crucial integration of environmental responsibility into automotive design,” explains Gutjahr. “It signs the deal for a direct connection from a strong color position to a sustainable concept.”
SCINTILLATION stands out in Asia Pacific with its smart warm gray and liquid metal effect designed by a novel, low-emission basecoat technology. This color implies the future affinity between human and non-human intelligence, and enhances the brand value of high-end vehicles and their quality and sustainability.
“SCINTILLATION captures the region’s drive for refined yet forward-looking design,” notes Chiharu Matsuhara, head of Automotive Color Design for Asia Pacific. “It aligns with the region’s focus on creating high-quality, sustainable automotive solutions that resonate with both technological advancement and enduring values.”
In the Americas, HOLDING SWAY is a prominent color that signifies the merging of dual hues and cooperative energies. This color features an intense purple shade with strong blueish shift effect.
“In various facets of society, diverse influences come together and inspire innovative solutions for products. By creating connections and bridging opposites, new opportunities and spaces emerge for the way people consume, communicate, and experience mobility,” elaborates Lizzie-Marie, lead color designer for the Americas. “In HOLDING SWAY, the value of transparent and cooperative energies merging to form innovative paths are symbolized.”
Every year, the designers of BASF’s Coatings division study future trends which they use as foundation for the development of surface, texture and color positions from a wide range of areas, including industry, fashion, consumer products, nature, and technology. The research is then shared with BASF's automotive customers to drive future mass production plans.
In 2024, ZENOMENON and EFFLORESCENCE, two colors designed by BASF and included in recent color trends collections, were recognized by the Red Dot Design Award, one of the most prestigious design competitions in the world.
“In our trend observations, we have identified the way we communicate and handle information with human or non-human intelligence as a strong driver for trend developments,” said Mark Gutjahr, global head of Automotive Color Design at BASF. “Communication is lively, ever-changing, and mutually receptive – just like colors.”
Reflecting the Evolving Nature of Communication
ROUTING reflects the evolving nature of communication through a diverse palette of colors, backed up by key statements from BASF’s design experts.This year's trends feature new reds with intense purple shades, signifying a shift from darker and blueish reds. The dark achromatic colors have been energized by intense color effects, offering dynamism beyond solid black. Fine metallic effects are particularly characterized by strong effects on the surface, which give metallics new radiance.
The spectrum of pastel colors continues to diversify, for example in beige and light green tones already available in the market, as well as in unusual intermediate tones. Sustainability and functionality remain core themes in ROUTING, with colors developed using renewable, recycled, and bio-based materials, and optimized for sensor-based driving systems.
As automotive OEM customers rely on the BASF color trends for designing automotive colors for their future models, end customers may witness the new direction on the road or in their driveways within the next three to five model years.
In EMEA, HARBINGER’S INK emerges as a powerful key color based on the awareness that natural resources are finite. With a unique and unseen sparkle effect, this strong black color is enhanced by the combination of carbon-negative and renewable components, as well as biodegradable pigments.
“HARBINGER’S INK represents the crucial integration of environmental responsibility into automotive design,” explains Gutjahr. “It signs the deal for a direct connection from a strong color position to a sustainable concept.”
SCINTILLATION stands out in Asia Pacific with its smart warm gray and liquid metal effect designed by a novel, low-emission basecoat technology. This color implies the future affinity between human and non-human intelligence, and enhances the brand value of high-end vehicles and their quality and sustainability.
“SCINTILLATION captures the region’s drive for refined yet forward-looking design,” notes Chiharu Matsuhara, head of Automotive Color Design for Asia Pacific. “It aligns with the region’s focus on creating high-quality, sustainable automotive solutions that resonate with both technological advancement and enduring values.”
In the Americas, HOLDING SWAY is a prominent color that signifies the merging of dual hues and cooperative energies. This color features an intense purple shade with strong blueish shift effect.
“In various facets of society, diverse influences come together and inspire innovative solutions for products. By creating connections and bridging opposites, new opportunities and spaces emerge for the way people consume, communicate, and experience mobility,” elaborates Lizzie-Marie, lead color designer for the Americas. “In HOLDING SWAY, the value of transparent and cooperative energies merging to form innovative paths are symbolized.”
Every year, the designers of BASF’s Coatings division study future trends which they use as foundation for the development of surface, texture and color positions from a wide range of areas, including industry, fashion, consumer products, nature, and technology. The research is then shared with BASF's automotive customers to drive future mass production plans.
In 2024, ZENOMENON and EFFLORESCENCE, two colors designed by BASF and included in recent color trends collections, were recognized by the Red Dot Design Award, one of the most prestigious design competitions in the world.
