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BASF is expanding its portfolio of raw materials for the production of concrete superplasticizers for the construction industry in the European market.
June 3, 2025
By: Kerry Pianoforte
Editor, Coatings World
With Pluriol A 2400 I, BASF Industrial Formulators adds a new product to its reactive polyethylene glycol portfolio for polycarboxylate ethers (PCE) in the construction industry in Europe. Pluriol A 2400 I is an isoprenol-PEG (iPEG) that is used to create third-generation superplasticizers that offer better performance in terms of flow characteristics and durability. “As the only European supplier, we provide our customers with reliable delivery and raw material independence through a backward-integrated manufacturing process for Pluriol A 2400 I, while simultaneously contributing to the reduction of CO2 emissions through local sourcing,” says Jordi Tormo, Vice President Business Management Industrial Formulators. In the construction industry IPEGs find diverse applications. In addition to being used as raw material for superplasticizers or flow agents in concrete admixtures, they can also be used as a raw material to produce dispersants for inorganic pigments.
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