Solvay is introducing a new line of products designed to answer customers’ unmet needs in creating binder, color and performance systems, at the American Coatings Show.

The new products deliver a range of benefits that include excellent emulsion stability, particle-size control; improved adhesion to difficult substrates; exceptional pigment wetting and dispersion; enhanced color acceptance, compatibility and workability. They provide better film performance, such as high scrub, stain and water resistance, open-time or freeze-thaw improvement for the development of environmentally friendly formulations intended for architectural paints, industrial coatings, adhesives and printing inks.

Solvay draws from its expertise in surface chemistry to deliver tailored solutions that boost the performance of various coatings formulations. Its product portfolio focuses on three main areas of coatings expertise:

Binder Solutions
As a global leader in emulsion polymerization, Solvay offers a range of specialty surfactants and monomers that enable the conversion from solvent- to water-based coatings systems.
   
Products such as Rhodasurf, Rhodafac, Rhodapex and Aerosol surfactant solutions, as well as the Sipomer PAM, WAM and B CEA series of APE- and VOC-free specialty adhesion monomers can enhance adhesion to metals such as aluminum, cold rolled steel and other difficult substrates.

Color Solutions
High efficiency Rhodoline 3000 and 4000 dispersants for water-based pigment concentrates provide exceptional color intensity, color acceptance improvement, high stability and optimum viscosity, facilitating the development of formulations intended for different applications in architectural paints, industrial coatings and printing inks.

Rhodoline WA 265N is a new VOC- and APE-free, low-foaming wetting and dispersing agent specifically designed for waterborne architectural paints for improved pigment wetting, color compatibility and stability properties.


Performance Solutions
Rhodoline CL 3101, a new breakthrough, odor-free, low-VOC, coalescent agent designed for waterborne architectural paints, provides excellent film-forming properties without compromising paint performance.

Rhodoline OTE 600, an innovative, VOC-free, open-time extender, improves workability of low- to zero-VOC paints. This product enables paint formulators to lower VOC content by removing glycols in their formulations.

In addition to the new products, Solvay will highlight the launch of its new web-platform, designed to showcase the value proposition of its coatings product portfolio and enhance the user experience.

“We have simplified the site to provide instant solutions to your needs and problems,” said Sel Avci, global marketing director, Novecare Coatings. “Our goal is to meet and exceed the needs of our coatings customers by offering solutions that deliver superior properties over those traditionally found in our market.”