Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
November 26, 2014
By: Catherine Diamon
Founded in 2005, Colorhouse is the brainchild of two artists who decided to create “healthier paint and better color.” Virginia Young and Janie Lowe started a painting business in Portland, Oregon called YOLO Paint, and quickly realized that the paints they were working with left something to be desired. “Because we were breathing, touching, and working with paint everyday, we became concerned (and a bit obsessed) about what was in the water-based paints we were using,” they said. “As time went on, we began feeling grumpy at the end of our workdays with headaches and sore throats. This motivated us to research paint in more detail. “As we looked into what was in paint, we learned that there were a lot of toxic chemicals, even in the water-based paints we were using. Our search for healthier paint options pointed us to the vibrant green building community – a grassroots community that is about sharing knowledge and pushing the envelope on building materials that are better for us and the planet.” The two artists learned how to make their own paints with clay and rice paste. Realizing that this pared-down approach to paint was not only time consuming, but costly and impractical for clients, they began talking to both paint and “green” chemists in order to create a formula that had the performance qualities they demanded without all of the chemicals found in traditional paints. Today, Colorhouse offers low-odor paints that have premium performance and contain no VOCs (volatile organic compounds), no reproductive toxins, no chemical solvents, and no toxic fumes/HAPs-free. From packaging to paint, Colorhouse’s focus is on sustainability. In a further show of its commitment to being “green,” Colorhouse paints are manufactured in the only LEED Gold Paint facility in the US. In October 2014, Colorhouse released its Chalkboard paint. Chalkboard paint combines 10 harmonious colors with a zero VOC Chalkboard formulation. It is available in the following artist-crafted colors: WOOL .05, WOOL .06, GLASS .05, GLASS .06, METAL .05, STONE .06,METAL .06, WOOD .05, WOOD .04, NOURISH .06 Colorhouse. According to the company, its Chalkboard paints have been well-received among both “moms and DIY’ers.” Recently, the company broke into the lifestyle category with the exclusive color palette for Rejuvenation, a regional rollout in action with Home Depot stores in NY and Chicago, and it is pioneering selling paint online for both The Home Depot and Amazon. This is a remarkable accomplishment for a multi-billion dollar industry that has, even today, relied heavily on its brick-and-mortar stores.
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !