Axalta Coating Systems Provides Alesta Powder Coatings for Brabantia’s Mineral Collection

Brabantia has enlisted the help of Axalta Coating Systems to color its stylish Mineral Range of retro and Flatback+ bins in dark blue, mint green and a special, custom-designed pink.

Brabantia, established in 1919 in the Netherlands, has grown into a global interior design brand, renowned for bringing smart and stylish design to kitchen and to home ware. Its iconic bins are a staple feature in stylish kitchens.

When Brabantia introduced its Mineral Collection of retro and Flatback+ bins in response to interior design trends that embrace warm and luxurious modern materials, it wanted to present them in very special colors. Alesta Azurite 3 was chosen for the dark blue and Alesta Emerald 3 was selected for the mint green; both colors are part of the Axalta Star Collection.

But the pink was a harder choice. Working in close cooperation with Brabantia, Axalta created a custom pink especially for the bin. And more than just colour, the textured finish on the bins that the Alesta powder coating delivers combines stylish expression with excellent scratch- and wear-resistance.

Joris Smeets, product designer at Brabantia said: “Our home ware is practical, reliable and long-lasting, and we put attention to detail into everything we do, which results in attractive products that are built to last. So an impeccable finish is always crucial, and Axalta was able to provide us with what we needed. We wanted a pink to match our existing range of portable laundry bags. Axalta delivered. It developed the right combination of colour and texture which makes our bins look retro and contemporary at the same time.”

Markus Koenigs, marketing communications manager for Axalta’s powder business in EMEA, said: “At Axalta, our customers come first. We always try to go above and beyond to help them find the best possible colour and finish for their design. In this case, we worked hard to find just the right shade of pink for Brabantia, and we are delighted we did. The result is a collection in three colours, all powder coated in Alesta, that will look stylish in any modern or vintage kitchen.”