A Closer Look at New Campaigns from Olympic, Pittsburgh Paints & Stains

Recently, Olympic Paints & Stains launched its new “Bring on the Competition” creative campaign. Lia Gancas, senior channel manager, Olympic Paints & Stains at Lowe’s said that through a mix of both paint and stain focused creative materials, the brand’s new campaign gives consumers confidence that Olympic products stand up to the competition paint and stain products are often up against, such as weather, busy households, pets and more.

“The campaign focuses on multiple Olympic Paints & Stains products, including Olympic ONE paint exclusively available at Lowe’s stores in the U.S. and Olympic ELITE stain, available at Lowe’s stores in the U.S.,” Gancas said. 

Olympic ONE paint is a high quality paint-and-primer-in-one that is formulated for performance, durability and easy application. The advertisements show a child drawing on a wall, a mom bumping against a doorway with a laundry basket and a dog shaking off on walls coated with Olympic ONE, to showcase the durability and protection the paint provides. In addition, a deck stained with Olympic ELITE-stain-and-sealant-in-one is featured, experiencing typical causes of wood stain wear, such as summer parties, torrential rain and piles of snow. The super-premium stain shows that it is formulated to protect and enhance the natural look of wood with exceptional richness and depth of color, and touts incredible durability.

Ultimately, through this campaign, Gancas said the Olympic Paints & Stains brand wants consumers to feel confident that their durable, high quality paints and stains stand up to even the most rigorous wear and tear. The campaign is currently running through the fall across TV, digital, print, radio and social platforms.

Pittsburgh Paints & Stains also recently launched “It’s not just paint – it’s Paramount” creative campaign. Luke Klein, senior channel manager, Menards, said that the Pittsburgh Paints & Stains brand rolled out a new creative campaign this year with the launch of its new PARAMOUNT product line.

“The creative concept centers around the message ‘It’s not just paint – it’s Paramount,” Klein said, “which is a nod to the product’s super-premium features that marry style, strength and technology to offer the most advanced one-coat protection and beautiful, lasting color.” The campaign, which comprises television, social and digital elements, launched in May and will run through October in the Midwest marketplace. Pittsburgh Paints & Stains Paramount products are exclusively available at Menards stores in the Midwest.

The advertisements showcase the advanced one-coat coverage and exceptional durability that consumers can achieve with Pittsburgh Paints & Stains Paramount paint. The television ad features a home painted with Paramount, that creates a shield or “forcefield” against dirt, food, scuff marks, and more while also delivering vibrant color. Paramount interior and exterior paints are available in an eye-catching palette of nearly 900 colors that achieve vibrant coverage in one coat. The one-coat coverage is only available in the Paramount palette colors.

Through this comprehensive campaign, the Pittsburgh Paints & Stains brand portrays the unique and super premium product features of the Paramount paint line that DIYers can rely on for years to come.

In addition to line up of Paramount paints, Pittsburgh Paints & Stains introduced Paramount exterior stain at Menards, the brand’s most advanced stain and sealant in one. Like Paramount paint, Paramount stain is designed to protect and beautify a home’s exterior woodwork with rich pigmentation, protection and durability. Paramount stain is also supported by a digital marketing campaign that brings to life the unique features of the product with the message “enhance & protect the true beauty of wood,” and showcases product line’s benefits, including platinum climate protection and color enhance technology.