Benjamin Moore recently held a media event in New York City to celebrate the launch of  CENTURY – a new dimension in paint that builds upon the brand’s legacy of craftsmanship, precision and beauty. Formulated to exceed the creative desires of the most exacting designers and environments, this innovative paint comes in a curated collection of 75 brand new colors that are brought to life with the first Soft Touch Matte finish.

Benjamin Moore has developed the most sophisticated palette in its class through a complex alchemy of art and science. Skilled craftsmen and chemists applied years of experience to the making of this ultra- premium paint. The resulting formulation is so intricately balanced it is only made in small batches that will be pre-mixed and sealed to ensure the truest color and experience in every can. The convergence of science and craftsmanship in CENTURY produced the first-of-its-kind Soft Touch Matte finish, offering a tactile experience similar to that of a soft leather glove.

CENTURY is available in a palette of 75 colors, ranging from mid-tone to dark shades, intended to enrich the color collection of interior designers. These quintessential hues offer an unrivaled depth and richness of color previously unseen in the industry, enabling this paint to transform not only a room, but the entire color experience. The colors of the CENTURY palette draw inspiration from natural elements such as minerals, gems, spices, herbs and plants.

“CENTURY was created for the finest of designs that require flawless execution and impeccable quality,” said Harriette Martins, Benjamin Moore senior brand manager. “The unmatched richness and color saturation, coupled with the tactile experience of CENTURY, delivers a new dimension in paint unlike anything the design world has seen. With CENTURY, color becomes an experience.”