• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    The Buyers' Guide

    What Will the Coatings Industry Look Like in 2050?

    The 2023 Protective Additives Directory

    CHINACOAT2023 Heads To Shanghai

    Auto Refinish Coatings Market
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    AkzoNobel Graduates First Engineers from Training Program

    PPG Announces Leadership Changes in Aerospace Coatings Business

    AkzoNobel Powder Coatings Partners with coatingAI to Explore New Frontiers in Sustainability

    Vattenfall and BASF Partner on German Offshore Wind Farms Nordlicht 1 and 2

    I-Tech AB Signs Licensing Agreement with International Paints Korea
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    PPG Announces Leadership Changes in Aerospace Coatings Business

    AkzoNobel Powder Coatings Partners with coatingAI to Explore New Frontiers in Sustainability

    Dunn-Edwards Celebrates Opening of Santa Rosa, CA Storefront

    ROSS Mixers Has Trial Rental Program for R&D Scale Equipment

    PPG Asian Paints Unveils Flagship Center of Cartisan in Pune
    Additives
    Binders
    Pigments
    Solvents

    Advancion Launches Multi-Functional Etheramine for Waterborne Industrial Coatings

    Vink Chemicals Constructs New Biocide Plant at Schwerin Site

    Peninsula Polymers and Westlake Epoxy Expand National Distribution Agreement into Mexico

    BASF Increases Defoamer Capacity at Dilovasi Plant in Turkey

    Lubrizol and Grasim Industries Break Ground on CPVC Resin Plant in India
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    WAB US Corp

    Siltech Corporation

    Arkema

    Active Minerals

    W. R. Grace & Co.
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    PAINTINDIA 2024

    PCI Powder Coating Week 2024

    Middle East Coatings Show 2024

    American Coatings Show

    RadTech 2024 UV+EB Technology Expo & Conference
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    WAB US Corp

    Siltech Corporation

    Arkema

    Active Minerals

    W. R. Grace & Co.
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Glossary
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Sherwin-Williams Changing Industry Outlook On Waterborne Finishes, Business Director Says

    The Waterborne Challenge coincides with Sherwin-Williams' launch of Sayerlack

    Sherwin-Williams Changing Industry Outlook On Waterborne Finishes, Business Director Says
    Anthony Locicero, Associate Editor08.28.17

    Joe Kujawski knew he’d be taking a risk.


    Sherwin-Williams’ Business Director, Industrial Wood Coatings wanted to draw attention to the advancement of waterborne coatings at the recent AWFS Fair in Las Vegas.


    But had industry professionals taken notice?


    “It was a gutsy move,” Kujawski told Coatings World. “What if everyone was able to [tell the difference]? What if they were able to say… ‘this is milky. It has a plastic look. It’s not as rich. It hasn’t penetrated into the grain.


    “Previous generations of waterborne coatings have never really had the respect in the industry that solvent-borne coatings have,” Kujawski continued. “Solvent-borne coatings have always [had] a richer look. They allow the grain of the wood to highlight through. Overall a much more luxurious appearance.”


    Sherwin-Williams polled 67 industry professionals, who were asked to look at 14 panels finished in a variety of light and dark stains and paints and decide which kind of topcoat – waterborne or solvent-based – each panel had.


    Participants were able to touch and look at the panels and were provided iPads on which they completed the questionnaire, according to Kujawski.


    His concerns were put to rest after seeing the results: 51 percent of answers were correct; 49 percent were not.


    Individually, no one scored better than 80 percent with the high being 11 out of 14 right.


    “You can’t tell them [waterborne and solvent-based finishes] apart these days,” Kujawski said. “That’s a big, big deal. That’s a big surprise to industry experts.


    “They were amazed, they were astonished,” he added. “They gravitated towards this display… and they were just really intrigued by the concept. It changed their perception of waterborne coatings. This isn’t your grandfather’s waterborne [coatings] kind of thing.”


    The plan is to continue the challenge – Kujawski compared it to the “old Pepsi challenge” – at upcoming industry shows.


    It coincides with Sherwin-Williams’ launch of Sayerlack – a line of “advanced European waterborne finishes,” Kujawski said.


    The current waterborne finishes on the market are “lightyears” ahead of the “older formulas,” he added.

    Kujawski touted Sayerlack’s near-zero VOC and noted that it “doesn’t raise the grain, dries fast, touches up nicely, sprays well and is very smooth.”


    Sayerlack is available at Sherwin-Williams’ more than 70 North American service facilities and across the globe, said Kujawski, adding that the coating is frequently sold to furniture and kitchen cabinet manufacturers in Europe, Asia and North America. 

    To learn more, click here. 


    Photo courtesy Sherwin-Williams

    Joe Kujawski, Business Director, Woodcoatings for Sherwin-Williams (Photo courtesy Linkedin)


     



    Infograph courtesy Sherwin-Williams




     

    Related Searches
    • voc
    • sherwin-williams
    • color
    • paints
    Suggested For You
    Axalta Mobility Breaks Ground on New Coatings Facility in Northern China Axalta Mobility Breaks Ground on New Coatings Facility in Northern China
    Dr. Carmen Flosbach, Dr. Michael Koerner Named Axalta Fellows Dr. Carmen Flosbach, Dr. Michael Koerner Named Axalta Fellows
    Waterborne Symposium Registration Opens Nov. 1, 2021 Waterborne Symposium Registration Opens Nov. 1, 2021
    Archroma Forms Distribution Agreement with Van Horn, Metz & Company for its Mowilith Emulsions Archroma Forms Distribution Agreement with Van Horn, Metz & Company for its Mowilith Emulsions
    PPG to Exhibit AQUACRON Stain-Resistant Clearcoat at SID Display Week PPG to Exhibit AQUACRON Stain-Resistant Clearcoat at SID Display Week
    2021 Virtual Waterborne Short Courses Still Available 2021 Virtual Waterborne Short Courses Still Available
    Automotive OEM Coatings Automotive OEM Coatings
    Pigment Supplier Directory Pigment Supplier Directory
    Water-based Technologies for Wood Coatings Water-based Technologies for Wood Coatings
    CHINACOAT Hosts Technical Conference, Workshops CHINACOAT Hosts Technical Conference, Workshops
    Oxea Increases n-Propanol, n-Propyl Acetate Prices in North America, Mexico Oxea Increases n-Propanol, n-Propyl Acetate Prices in North America, Mexico
    Sherwin-Williams Aerospace Introduces Comprehensive Color Selection Program Sherwin-Williams Aerospace Introduces Comprehensive Color Selection Program
    Sherwin-Williams Announces Year-End 2018 Financial Results on Jan. 31, 2019 Sherwin-Williams Announces Year-End 2018 Financial Results on Jan. 31, 2019
    Sherwin-Williams Wins SSPC Military Coatings Project Award Sherwin-Williams Wins SSPC Military Coatings Project Award
    Coatings World’s Top Features for 2018 Coatings World’s Top Features for 2018

    Related Breaking News

    • Automotive Coatings | Breaking News | Paint & Coatings Manufacturer News | Special Purpose Coatings
      Axalta Mobility Breaks Ground on New Coatings Facility in Northern China

      Axalta Mobility Breaks Ground on New Coatings Facility in Northern China

      Axalta broke ground for construction of a state-of-the-art coatings facility in Jilin City, Jilin Province, North China.
      09.17.21

    • Breaking News | Paint & Coatings Manufacturer News | People in the News
      Dr. Carmen Flosbach, Dr. Michael Koerner Named Axalta Fellows

      Dr. Carmen Flosbach, Dr. Michael Koerner Named Axalta Fellows

      They are recognized for their significant scientific accomplishments, technology leadership and commercial contributions to Axalta.
      08.17.21

    • Breaking News
      Waterborne Symposium Registration Opens Nov. 1, 2021

      Waterborne Symposium Registration Opens Nov. 1, 2021

      The short courses are held Sunday - Tuesday prior to the Symposium opening.
      08.03.21


    • Additives | Breaking News | Distributor News
      Archroma Forms Distribution Agreement with Van Horn, Metz & Company for its Mowilith Emulsions

      Archroma Forms Distribution Agreement with Van Horn, Metz & Company for its Mowilith Emulsions

      Mowilith emulsions are used for providing adhesion, hardness and elongation to wood and metal coatings, concrete and industrial paint.
      06.04.21

    • Breaking News | Industrial Coatings | Paint & Coatings Manufacturer News
      PPG to Exhibit AQUACRON Stain-Resistant Clearcoat at SID Display Week

      PPG to Exhibit AQUACRON Stain-Resistant Clearcoat at SID Display Week

      Will showcase its transparent functional coatings for glass, plastic and metal consumer electronic substrates
      05.19.21

    Loading, Please Wait..
    Breaking News
    • AkzoNobel Graduates First Engineers from Training Program
    • PPG Announces Leadership Changes in Aerospace Coatings Business
    • AkzoNobel Powder Coatings Partners with coatingAI to Explore New Frontiers in Sustainability
    • Vattenfall and BASF Partner on German Offshore Wind Farms Nordlicht 1 and 2
    • I-Tech AB Signs Licensing Agreement with International Paints Korea
    View Breaking News >
    CURRENT ISSUE

    November/December 2023

      View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Gencor’s PEA Ingredient Levagen+ May Offer Allergy Relief
    Tocotrienol Supplementation May Aid Liver Function in Diabetes, MASL Patients
    Euromed Receives EcoVadis Platinum Medal for ESG Efforts
    Coatings World

    Latest Breaking News From Coatings World

    PPG Announces Leadership Changes in Aerospace Coatings Business
    AkzoNobel Powder Coatings Partners with coatingAI to Explore New Frontiers in Sustainability
    Vattenfall and BASF Partner on German Offshore Wind Farms Nordlicht 1 and 2
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Philips and Vanderbilt Show How Decarbonizing Healthcare Reduces Costs
    Philips Launches 3 New Fit for Purpose MR Smart Fit Coils
    Pulse Biosciences, CardioNXT Partner on First-in-Human Afib Study
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Absci, AstraZeneca Enter AI-Driven Oncology Alliance
    Fujifilm Invests $200M to Expand Cell Therapy Capabilities
    Applied StemCell Expands Leadership Team
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Varsity Spirit Introduces Beauty Line Inspired by and Designed for Athletes
    Amyris Sells Four Consumer Beauty Brands
    Anisa International Earns Silver Sustainability Rating from EcoVadis
    Happi

    Latest Breaking News From Happi

    Sederma’s New Active Refreshes Complexion
    La Roche-Posay Launches Trio of New Products To Combat Dry Skin During Winter
    PanOxyl Introduces Blemish Aftercare Brightening Patches
    Ink World

    Latest Breaking News From Ink World

    CCL Industries Names Claude Tessier to Board of Directors
    Chemistry and Sustainability – A Perfect Match: BASF
    Xeikon Highlights Digital Expertise at Labelexpo Asia
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Lecta unveils new functional Metalvac papers
    Bunting announces leadership changes
    Avery Dennison achieves +Vantage Vinyl verification
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Bunting Magnetics Announces Personnel Appointments
    Mativ Completes Sale of Engineered Papers Business
    Mehmet Dasdemir Joins Nonwovens Institute
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Precision Medical Technologies Rebrands
    Nalu SCS System Shows 75% Pain Reduction in U.S. Study
    CTL Amedica’s MONET ACIF Approved for Use in Mexico
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Sandvik Manufacturing Partners with RISE
    Sensirion Holding AG Announces Changes to Boards
    NRF Announces FedEx CEO Raj Subramaniam as Keynote Speaker

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login