• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    Aerospace Coatings Market

    Energy Curing and Coil Coatings

    Lab/Testing Equipment Update

    High Performance and Special Effect Pigments

    The Wood Coatings Market
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    ROSS Highlights ROSS VCB-10 V-Blender

    Indorama Ventures Champions Industry Transformation and Circular Innovation at APIC 2025

    BASF to Take Over Shares from DOMO Chemicals JV

    Record Start to 2025 for Jotun

    Tnemec Launches Series 972 Aerolon Marine
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    ROSS Highlights ROSS VCB-10 V-Blender

    Tnemec Launches Series 972 Aerolon Marine

    Axalta’s NextJet Technology is Ideal for Auto Applications

    Australia's Largest Charter Superyacht Selects Awlgrip Coating

    GLIDDEN, PPG Paints Bring Inspiration from Disney’s Lilo & Stitch
    Additives
    Binders
    Pigments
    Solvents

    Evonik TEGO Wet 580 Terra Biosurfactant Wins Ringier Award

    Covestro Receives ISCC PLUS Certification for its South Charleston, WV, USA Site

    OQ Chemicals Rebrands as Oxea

    EPS Launches Fluorosurfactant-free Acrylic Emulsion for Architectural Coatings

    BASF Introduces Reactive Polyethylene Glycol Pluriol A 2400 I in Europe
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Evonik Corporation

    Vibrantz Technologies

    Siltech Corporation

    Shepherd Color Company, The

    Patcham USA
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    Great Lakes Coatings Conference

    Coatings Expo Vietnam 2025

    West Africa Coatings Show

    ABRAFATI SHOW 2025

    Paint Bangladesh 2025
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Evonik Corporation

    Vibrantz Technologies

    Siltech Corporation

    Shepherd Color Company, The

    Patcham USA
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Glossary
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    SIFCO ASC Women in STEM: Danijela Milosevic-Popovich

    ...

    SIFCO ASC Women in STEM: Danijela Milosevic-Popovich
    SIFCO ASC03.04.20
    Taking place March 1-31 every year, Women’s History Month sets to recognize and celebrate the achievements of females all over the world. While it’s important to acknowledge the accolades of all women, we’re focusing on those working in science, technology, engineering and math (STEM).

    It’s no secret that the world of STEM has been a men’s club for decades, with only 28% of women making up the workforce as opposed to 72% of men. To show that this gap is slowly (but surely) closing in, we’ve shone the spotlight on Danijela Milosevic-Popovich, a research and development manager at SIFCO Applied Surface Concepts (ASC).

    Milosevic-Popovich graduated from the University at Buffalo with a Bachelor of Science and Master of Engineering in chemical engineering. She then continued to earn her Master of Engineering Management from Ohio University. Before becoming part of the team at SIFCO ASC in 2005, she worked in the semiconductor and rubber industries.

    From talking about how to remove the glass ceiling for women in engineering, to changing the future of electroplating, we found out what inspires Milosevic-Popovich, and how she strives to create a better future for herself and other females in STEM.

    Science and math – the foundations of STEM
    Milosevic-Popovich knew she wanted to work in a STEM field since she was young – her passion for science and math started in grade school. She loved the challenge of figuring out equations, learning theories, and knew from very early on that having a background in science would provide her with a strong foundation no matter what career path she followed.

    Her father – her biggest cheerleader and inspiration – always motivated her to advance her education and strive for independence. Growing up in the Balkans, it wasn’t common for girls to go to college and while his support of her continued studying was considered a taboo, he never let the criticism distract her.

    Milosevic-Popovich realizes just how much her childhood and education shaped her career. Science and math help her to think more critically. She approaches every problem knowing that there is a logical process to follow. Milosevic-Popovich also questions any critical factors associated with resolution.

    “I believe a strong STEM background helps train the brain to think more critically," she said. "Intuition and critical thinking together create the perfect storm of problem-solving and I believe math and science are key building blocks to perfect this process.”

    Education – the passport for the future
    With a bachelor’s degree and two master's degrees under her belt, Milosevic-Popovich knows just how important education and qualifications are for anybody, whether male or female, wanting to work in STEM. While there’s still a long way to go before we close the gap of women working in these fields, the number of women awarded STEM degrees every year has increased by over 50,000 in the past decade.

    She embarked on her last master's degree while she was pregnant with her first daughter and continued to study and work full time. Driven by her passion to expand her horizons and learn as much as she could, she persevered.

    This story echoes a similar message that Audrey Gelman, CEO of The Wing told when she became the first visibly pregnant woman to grace the cover of Inc. Magazine. Gelman wanted to show that women can, “take greater professional risks whilst also not shelving their dreams of becoming a mother and starting a family.” After all, if men can have it all, why can’t women?

    Changing the electroplating landscape
    When asked about her day-to-day role at SIFCO ASC, Milosevic-Popovich lights up as she talks about all of the areas she’s involved in.

    “Every day brings something new to the table. My role encompasses so much more than the traditional R&D activities – it’s multifaceted and keeps me on my toes," she said. "My department and I are the repositories for technical know-how, which ultimately leads to growing the knowledge base capabilities of our existing product lines and the development of new applications, plating solutions, and technology.”

    Through this research and knowledge base, Milosevic-Popovich and her team are slowly changing the perception that brush plating is a dirty, uncontrollable and manual process. Advancements such as programmable power packs and process automation have not only revolutionized the way electroplating is done but have given repair engineers even more control.

    “As we’ve developed various plating applications, we’ve been able to introduce more controls to the processing phases," she said. "As a result, we’ve refined the plating process parameters to provide repeatable and controllable deposit characteristics for a process that is traditionally manually performed by an operator.

    "This level of control has propelled us to further develop semi and fully automated plating applications and equipment along with going away from traditional brush plating by developing encapsulated plating technologies.”

    Creating a safer and more sustainable future
    It’s not just the electroplating process that’s feeling the impact – this research and development is paving the way towards a much safer and sustainable future for repair mechanics and the environment. Working with a team of engineers, Milosevic-Popovich develops REACH Registration, Evaluation, Authorisation and Restriction of Chemicals (REACH) compliant brush plating alternatives to the toxic chemicals that are currently in use across the globe.

    For example, cadmium and hard chrome are commonly used by maintenance repair engineers who are undertaking component repairs for a wide range of industries due to their increased wear resistance, surface hardness and durability. However, exposure to both metals in their compound state can be incredibly harmful to both plating technicians and the general public, as they are carcinogenic.

    Milosevic-Popovich and her team’s seemingly small actions are beginning to have profound consequences on the plating industry and the planet. Through exploration, analysis and development, SIFCO ASC has developed brush plating solutions that aim to replace cadmium and chrome in the future.

    “Right now, there is no ‘one size fits all’ solution for drop-in replacement of cadmium or chrome, so we’re focusing on making solutions such as ZnNi (Zinc-Nickel) as cadmium alternatives, and MMC (metal matrix composite) solutions for chrome alternatives," Milosevic-Popovich said.

    This will unquestionably make a change in the world and will undoubtedly impact future generations.

    The challenge of being a woman in STEM 
    When asked the question “what are the challenges of being a woman in STEM?” Milosevic-Popovich says they are the same stereotypical barriers that have been internalized over several decades. She talks about the unconscious bias where both men and women are conditioned to think that men are more inquisitive, motivated and in charge. As a result, women have to work harder.

    However, she muses that if we change the narrative, we may be able to remove the glass ceiling for both women and minorities in STEM, if we start to celebrate their accomplishments, rather than the challenges they face.

    “Every woman in a STEM field has a unique set of challenges ahead of her that no man will ever have to experience," Milosevic-Popovich said.

    "I’d like to shine a spotlight on the accomplishments of women in STEM historically so that we can lay a framework for continued recognition of our girls as they turn into women and change the world alongside their male colleagues.”

    For further reading click here.

    For any female looking to advance a career in STEM, whether younger or older, Milosevic-Popovich says that believing in yourself and finding a mentor who will advise you and push you out of your comfort zone is the best thing you can do. There’s one experience with her first boss and mentor that left a life-long impression on her and helped shape her future.

    “Before any big meeting, we would run through my presentation and attend the meeting together. There was one high-level meeting where there were four levels of managers in attendance, quite overwhelming for a young woman especially when most of the crowd was male," she said. "I ran through my presentation with my boss beforehand, and he told me he’d meet me there. Only, he didn’t show up. I survived the meeting, walked over to his office and asked why he didn’t show up. He told me he 'didn’t want to take the spotlight away from me, he didn’t want the rest of the room to see a MAN standing behind me.' He taught me that I was quite capable of standing on my own two feet and that I shouldn’t ever feel inferior regardless of who is in my company.” 
    Related Searches
    • stem
    • environment
    • building
    • chemical
      Loading, Please Wait..
      Breaking News
      • ROSS Highlights ROSS VCB-10 V-Blender
      • Indorama Ventures Champions Industry Transformation and Circular Innovation at APIC 2025
      • BASF to Take Over Shares from DOMO Chemicals JV
      • Record Start to 2025 for Jotun
      • Wyn Polymers is Now 100% PFAS-Free
      View Breaking News >
      CURRENT ISSUE

      May/June 2025

      • Aerospace Coatings Market
      • Energy Curing and Coil Coatings
      • Lab/Testing Equipment Update
      • High Performance and Special Effect Pigments
      • View More >

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe

      Latest Breaking News From Nutraceuticals World

      Gattefossé Opens New Facilities in Mumbai, India
      TSI Group Unveils myHMB + Vitamin D Logo
      Indena to Showcase Metabolic, Brain Health Solutions at In-Vitality 2024

      Latest Breaking News From Coatings World

      ROSS Highlights ROSS VCB-10 V-Blender
      Indorama Ventures Champions Industry Transformation and Circular Innovation at APIC 2025
      BASF to Take Over Shares from DOMO Chemicals JV

      Latest Breaking News From Medical Product Outsourcing

      StimLabs's Umbilical Cord-Derived Wound Care Product Released in U.S.
      New Medical-Grade Bio-Based PVC Compounds Introduced
      Croívalve Reports 1st Tricuspid Coaptation Valve Implant in U.S. Feasibility Study

      Latest Breaking News From Contract Pharma

      Neurocrine Bioscience’s CRENESSITY Becomes Commercially Available in the U.S.
      Roche's Parkinson's Disease Drug Misses Primary Endpoint
      PTC Therapeutics Submits Vantiquinone NDA to FDA

      Latest Breaking News From Beauty Packaging

      Weekly Recap: Coty Sells SKKN, Henkel Recall, Awards, & More
      Rare Beauty to Host Pop-Up Event with Sephora UK
      Cloud Haircare Expands to Walmart Stores Nationwide

      Latest Breaking News From Happi

      Cosmetify Names Nikkie de Jager the World’s Most Powerful Beauty Influencer
      Big Lips in the Small Wonder
      L’Oréal’s Bioprinted Skin & Dove’s Deodorant Launch

      Latest Breaking News From Ink World

      Ink World Unveils New Website Showcasing News, Capabilities
      ROSS Showcases ROSS VCB-10 V-Blender
      Karbach Brewing Wins Colored by INX Can Design Contest

      Latest Breaking News From Label & Narrow Web

      Mexico's Flexopolis adds second Bobst flexo press
      Paramount Labels installs Rotatek Brava 450
      Esko teams with Bobst for smartGRAVURE System

      Latest Breaking News From Nonwovens Industry

      INDA Announces Program for WOW Conference
      ExxonMobil Partners with Winpack
      Lenzing Names COO

      Latest Breaking News From Orthopedic Design & Technology

      David Thordarson Takes Charge of American Orthopaedic Foot & Ankle Society
      UPM Biomedicals Launches FibGel Injectable Nanocellulose Hydrogel for Medical Devices
      ONWARD Medical Attracts €50 Million in Capital

      Latest Breaking News From Printed Electronics Now

      Rodman Media Announces New Plans for Printed Electronics Now
      Schreiner Group Impresses with Smart Syringe Box
      PouchNATION Cuts Guest Check-In Times by 83% with Zebra Solutions

      Copyright © 2025 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login