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    Online Exclusives

    What Are Automotive OEM Customers Looking for in Terms of Performance?

    Representatives from AkzoNobel, Axalta, BASF and PPG provide the answer.

    What Are Automotive OEM Customers Looking for in Terms of Performance?
    Anthony Locicero, Associate editor03.29.21
    The automotive coatings market is expected to be worth more than $35.82 billion by 2026, according to Polaris Market Research.
     
    After being valued at $25.53 billion in 2018, the market is expected to register a CAGR of 6.4 percent between 2019 and 2026, according to the Polaris Market Research report.
     
    What are customers looking for in terms of performance?
     
    "Our customers are increasingly looking for functional coatings that perform and provide solutions in response to the changing way that vehicle interiors are used," said Patrick Bourguignon, AkzoNobel director for Automotive and Specialty Coatings. "Generally, we see a trend towards a new kind of human interface with interiors – touch screens and capacitive sensors for example – which requires a coatings solution that offers high scratch and mar resistance, easy-clean, anti-fingerprint, anti-glare and any kind of solution that eases these haptic interactions."
     
    For our OEM customers, the focus has always been to reduce

    Continue reading this story and get 24/7 access to Coatings World for FREE


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