04.16.25
The Brazilian paint and coatings market ended 2024 with record sales, exceeding all forecasts offered over the course of the year. The pace of sales stayed strong throughout the year in all product lines, pushing the total volume up to 1.983 billion litters—112 million liters more than the previous year, representing growth of 6.0%—topping even the 5.7% rate for 2021, a year considered an outlier by the industry.
The 2024 volume—of nearly 2 billion liters—represents the best result in the historical series and has already made Brazil the world’s fourth largest producer, surpassing Germany.
There was growth in all product lines from the paint and coatings industry, most markedly in automotive OEM coatings, which came on the heels of a strong increase in automobile sales.
Decorative paints also continued displaying great performance, with a record volume of 1.490 billion liters (up 5.9% from the previous year). “One of the reasons for that good performance in decorative paints is the consolidation of a trend towards people taking care of their homes, so as to make them a place of comfort, refuge and well-being, which has been around since the pandemic. Adding to that trend is an increase in consumer confidence, as consumers feel they have greater job and income security, which is key to them deciding to spend on a fresh coat of paint on their property,” Abrafati executive president Luiz Cornacchioni explained.
Another highlight of 2024 was the performance of industrial coatings, which grew in volume by more than 6.3% relative to 2023. All segments of the industrial coatings line exhibited high growth, particularly thanks to strong sales of consumer durables and advancements in infrastructure projects (stimulated by factors like the election year and contracts awarded to the private sector).
Automotive refinish coatings also saw sales grow at a rate of 3.6%, due to both an increase in new car sales—which has effects on used car sales and on spending on repairs in anticipation of those sales—and the higher level of consumer confidence.
For 2025, Abrafati currently expects sales to grow at a slower pace, ranging from 2.0% to 2.5%. “We expect this to be one more good year for paint sales. However, the forecasts for the Brazilian economy point to a slowdown, which would affect all sectors and end up having an impact on consumer confidence levels, which are a key factor in paint sales,” Luiz Cornacchioni said.
The 2024 volume—of nearly 2 billion liters—represents the best result in the historical series and has already made Brazil the world’s fourth largest producer, surpassing Germany.
There was growth in all product lines from the paint and coatings industry, most markedly in automotive OEM coatings, which came on the heels of a strong increase in automobile sales.
Decorative paints also continued displaying great performance, with a record volume of 1.490 billion liters (up 5.9% from the previous year). “One of the reasons for that good performance in decorative paints is the consolidation of a trend towards people taking care of their homes, so as to make them a place of comfort, refuge and well-being, which has been around since the pandemic. Adding to that trend is an increase in consumer confidence, as consumers feel they have greater job and income security, which is key to them deciding to spend on a fresh coat of paint on their property,” Abrafati executive president Luiz Cornacchioni explained.
Another highlight of 2024 was the performance of industrial coatings, which grew in volume by more than 6.3% relative to 2023. All segments of the industrial coatings line exhibited high growth, particularly thanks to strong sales of consumer durables and advancements in infrastructure projects (stimulated by factors like the election year and contracts awarded to the private sector).
Automotive refinish coatings also saw sales grow at a rate of 3.6%, due to both an increase in new car sales—which has effects on used car sales and on spending on repairs in anticipation of those sales—and the higher level of consumer confidence.
For 2025, Abrafati currently expects sales to grow at a slower pace, ranging from 2.0% to 2.5%. “We expect this to be one more good year for paint sales. However, the forecasts for the Brazilian economy point to a slowdown, which would affect all sectors and end up having an impact on consumer confidence levels, which are a key factor in paint sales,” Luiz Cornacchioni said.
