Markets Served: Wood paints; Industrial paints; Decorative paints

One of the leaders in the Chinese paint and coatings market, TAIHO PAINT specializes in wood paint, architectural coatings and related supporting colorants, diluents, solvent, resins and other chemical products and supporting auxiliary materials, providing excellent painting effect and color application experience for consumers, especially in furniture coatings and home decoration wood coatings. In 2024, industrial coatings sales were 72% of TAIHO PAINT’s revenue, with architectural 23%.

Outside of its headquarters in Dongguan, Taiho Paint has two operations in Taiwan and facilities in Shanghai, Chengdu, and Japan, and overall, has 1,259 employees.

TAIHO PAINT’s portfolio includes wooden coatings (including water and oil polyurethane paints, unsaturated polyester lacquer, lacquers, UV cure coatings), architectural coatings, coatings for external & internal walls, industrial coatings (metal coatings, plastic coatings), pigments, additives, and solvents. Service fields of industries cover all kinds of furniture, home decoration, wooden doors, 3C products, motor, bicycle, present, and hotel decoration.

TAIHO PAINT mainly focuses on R&D and sales of water-based waterproof coatings, water-based coatings for colors, teel tile roofs, and water-based coatings for stadiums and courts. Relying on TAIHO PAINT’s technology R&D platform, efforts are being made to enhance the construction tolerance of water-based furniture paint products, and the company successfully developed and sold quick-drying water-based coatings. The growth target for water-based coatings in 2025 is a 20% increase in year-on-year
sales performance.

By leveraging the resources of its partners, TAIHO PAINT successfully evaluated the feasibility of some coatings going global. The company has strengthened the exploration of overseas marketing of coatings and sought to achieve a breakthrough in the Southeast Asian market, and in March 2025, authorized the first distributor to conduct a trial sale in Cambodia.

Markets Served: Wood paints, Industrial paints, Decorative paints

TAIHO PAINT is a leading brand in the global Chinese market. TAIHO PAINT is engaged in the production, sales and R&D of coating products. The main products are wooden paint, architectural coatings and related supporting colorants, diluents, solvent, resins and other chemical products and supporting auxiliary materials, providing excellent painting effect and color application experience for consumers, especially in furniture coatings and home decoration wood coatings.

For 2022, industrial coatings sales were 72.5% of TAIHO PAINT’s revenue, with architectural another 22%. Outside of Dongguan, Taiho Paint has two facilities in Taiwan and operations in Shanghai, Chengdu, and Japan, and overall, has 1,483 employees.

TAIHO PAINT’s overall turnover rose 5%, but actual profits fell 2.3%. It is especially affected by raw materials. In the second half of the first half of the year, crude oil and petroleum began to show a downward trend, but due to the increase in comprehensive costs (labor costs, freight costs, fuel costs, solvent packaging materials, etc.), the price of raw materials did not fall at all, and because of the depreciation of the yen, raw material procurement prices increased.

In the first half of the year, product management basically maintained the original sales price, although there was a price increase in June.

This year, due to the depreciation of the yen, lack of raw material supply, rising freight costs and other factors, it is estimated that production costs will continue to show an upward trend. Next, it is expected that the profit effect of the price increase introduced in June last year, as well as the efforts in the research and development, promotion and sales strategy of water-based metal primer, water-based waterproof coating, heat-insulating coating for building exterior walls, heat-insulating road coating, and civil construction coatings, will bring benefits.

As for the outlook for 2024, mainly due to the insufficient supply of raw materials and the overall waste in the production process, it is estimated that the overall situation this year will be similar to last year. Although there are discussions and plans to start raw material replacement, there is a time transition period between the plan and the field operation, and the research and development progress will be delayed.

Of course, TAIHO PAINT will actively try to overcome the practical problems the company faces, and the review of insufficient supply of raw materials and alternative raw materials is also the scope of the BCP (Business Continuity Plan) corporate sustainable development plan, and naturally will continue to be implemented.

One highlight is the successful launch and sale of Gamelon single-component water-based metallic paint. The main performance advantage of the product is that it can dry quickly and can do matting; the weather resistance can be comparable to polyurethane paint. Mainly used in the field of civil machinery, equipment, appliances, it is highly praised by customers. In addition, TAIHO PAINT is also developing automotive interior and exterior trim paint and bathroom plastic paint.

Markets Served: Wood paints, Industrial paints, Decorative paints

TAIHO PAINT(CHINA) is a chemical enterprise engaged in the production, sales and R&D of coating products. The main products are wooden paint, architectural coatings and related supporting colorants, diluents, solvent, resins and other chemical products and supporting auxiliary materials, providing excellent painting effect and color application experience for consumers, especially in furniture coatings and home decoration wood coatings, TAIHO PAINT is a leading brand in the global Chinese market.

Taiho Paint’s sales increased by about 2% as raw material prices rose sharply due to COVID-19 and the depreciation of the yen. However, as the increase price is lower than the increase of raw materials, the profit declined and shipments decreased.

For 2022, industrial coatings sales were 71.9% of TAIHO PAINT’s revenue, with architectural another 22.3%. Outside of Dongguan, Taiho Paint has two facilities in Taiwan and operations in Shanghai, Chengdu, and Japan, and overall, has 1,505 employees.

Due to the lockdown of COVID-19 and unstable logistics, the research and development of raw material replacement was carried out to solve the problem of delayed and insufficient supply of raw materials, which basically eliminated the problem of insufficient supply of raw materials.

TAIHO PAINT is active in new markets. Among these new products are new antibacterial and antiviral coating products, which were launched and praised by many parties in the market, as well as having developed a cost-effective furniture primer series coating products and new production processes of thin-coated high-penetration series coating, which can better serve the new demand of coating products in the post-epidemic era.

Markets Served: Wood paints, Industrial paints, Decorative paints

TAIHO PAINT (CHINA) is a chemical enterprise engaged in the production, sales and R & D of coating products. The main products are wooden paint, architectural coatings and related supporting colorants, diluents, solvent, resins and other chemical products and supporting auxiliary materials, providing excellent painting effect and color application experience for consumers, especially in furniture coatings and home decoration wood coatings. This is a leading brand in the global Chinese market.

The industrial coatings market accounts for 72.3% of TAIHO PAINT’s sales, with architectural another 22.65%. Outside of Dongguan, Taiho Paint has two facilities in Taiwan and operations in Shanghai, Chengdu, and Japan, and overall, has 1,602 employees.

Last year, TAIHO PAINT focused on sales of construction-related coatings, which had not recovered due to the declaration of emergency. Sales increased by 2% due to higher prices of raw materials. In addition, due to the lack of raw materials, other products are used to replace, and the commodity development stage has been further testing successfully.

TAIHO PAINT is active in new markets. The single liquid type waterborne waterproof topcoat, waterborne waterproof heat insulation paint double liquid type primer and single liquid type topcoat all were successfully. At present, the products have begun to come on the market and become a new sales force.

The company is also launching new products. In particular, furniture paint offers new opportunities in PU type primer, technical wooden veneer high permeability coatings, UV paint and skin sensitive paint, and decoration paint had new achievements in GLOBAL series coatings, inner and outer wall inorganic paint. The fiscal year sales contribution grew by more than 1.5% year-over-year.

Markets Served: Wood paints, Industrial paints, Decorative paints

TAIHO Paint (CHINA) is a chemical enterprise engaged in the production, sales and R & D of coating products. The main products are wooden paints, architectural coatings and related supporting colorants, diluents, solvent, resins and other chemical products and supporting  auxiliary materials, providing excellent painting effect and color application experience for consumers,  especially in furniture coatings and home decoration wood coatings, it is a leading brand in the global Chinese market. Headquartered in Dongguan, China, Taiho Paint is focused on the industrial, architectural/decorative and automotive coatings markets.

TAIHO Paint was active in R&D during the past year. It launched a water-based rail traffic paint, and won the bidding for the fourth phase of Shenzhen urban rail transit construction project and cooperated with CRRC Qingdao Sifang high-speed railway. The company also developed low-grade latex paint products, high-grade coatings and water-based coatings for  bathroom products and outdoor-used products, and authorized these coatings products so they can be produced locally.

Outside of Dongguan, Taiho Paint has two facilities in Taiwan and operations in Shanghai, Chengdu, and Japan, and overall, has 1,622 employees.

Markets Served: Wood paints, Industrial paints, Decorative paints

Taiho Paint is a coating company focused on scientific research, production, sales and service. It covers the wood coatings, metal coatings, plastic coatings, architectural coatings and related markets, supporting a variety of chemical products, such as colorants, diluents series and resin. The company heavily invested to set up its global automatic production lines, experimental unit, testing equipment, and a high standard of technology research and development center. The company has five manufacturing facilities in China, Japan and Taiwan. Taiho paint has invested approximately $37 million in the Chengdu Taiho Chemical production bases. The facility was completed and put in production in 2019.

Markets Served: Wood paints, Industrial paints, Decorative paints

Taiho Paint is a coating company focused on scientific research, production, sales and service. It covers the wood coatings, metal coatings, plastic coatings, architectural coatings and related markets, supporting a variety of chemical products, such as colorants, diluents series and resin. The company heavily invested to set up its global automatic production lines, experimental unit, testing equipment, and a high standard of technology research and development center. The company has five manufacturing facilities in China, Japan and Tawain. More than 15 new products are expected to be launched in 2019.

Markets Served: Wood paints, Industrial paints, Decorative paints

Taiho Paint is a coating company focused on scientific research, production, sales and service. It covers the wood coatings, metal coatings, plastic coatings, architectural coatings and related markets, supporting a variety of chemical products, such as colorants, diluents series and resin. The company heavily invested to set up its global automatic production lines, experimental unit, testing equipment, and a high standard of technology research and development center. In 2017 the company received intellectual property rights for a number of  authorized invention patents for waterborne wood coatings.

Markets Served: Wood paints, Industrial paints, Decorative paints

Taiho Paint is a coating company focused on scientific research, production, sales and service. It covers the wood coatings, metal coatings, plastic coatings, architectural coatings and related markets, supporting a variety of chemical products, such as colorants, diluents series and resin. The company heavily invested to set up its global automatic production lines, experimental unit, testing equipment, and a high standard of technology research and development center. In 2016, it was decided that waterborne wood coatings, water-based metal coatings, waterborne traffic mark coatings and the like would be the focus of Taiho Paint’s technology future research and development.

Markets Served: Wood Paints, Industrial Paints, Decorative Paints

Taiho Paint is a coating company focused on scientific research, production, sales and service. It covers the wood coatings, metal coatings, plastic coatings, architectural coatings and related markets, supporting a variety of chemical products, such as colorants, diluents series and resin. The company heavily invested to set up its global automatic production lines, experimental unit, testing equipment, and a high standard of technology research and development center. Furthermore, it is actively working to be a strategic partner with the world’s top chemical raw materials supplier.  The Chairman of Taiho Paint held the 2016 annual product technology exchange meeting in Japan. In that meeting, it was decided that waterborne wood coatings, water-based metal coatings, waterborne traffic mark coatings and so on will be the main shift of Taiho Paint’s technology research and development in the future.

Markets Served: Wood Paints, Industrial Paints, Decorative Paints

Taiho Paint is a coating company focused on scientific research, production, sales and service. It covers the wood coatings, metal coatings, plastic coatings, architectural coatings and related markets, supporting a variety of chemical products, such as colorants, diluents series and resin. In 2014, Taiho Paint earned 14 items of authorized invention patents in UV coatings, waterborne wood coatings and polyurethane coatings. The products have been recognized as cognizance of high-tech products by China. The company heavily invested to set up its global automatic production lines, experimental unit, testing equipment, and a high standard of technology research and development center. Furthermore, it is actively working to be a strategic partner with the world’s top chemical raw materials supplier.

Markets Served: Architectural and decorative coatings, General industrial and industrial maintenance, Wood coatings

Taiho Paint (China) includes Taiho Paint (Dongguan), Taiho Paint (Shanghai), Taiho Paint (Japan) and Taiho Paint (Taiwan). Together these operations generated revenue $232,561 in 2013. The largest of these operations is in Dongguan, China, which also serves as the company’s headquarters and employs 1,132 people. The Shanghai operations employ 218, Japan 60 and Taiwan 30.

Architectural and decorative coatings comprise 32.7 percent in the company’s sales while general industrial and industrial maintence coatings made up 67.24 percent of sales. In July 2013 Taiho Paint won the title of “Top Ten Best Furniture Paint Brands.”