YEAR ESTABLISHED: 1929
REVENUE: $2.02 billion s (2014: $2 billion)
• Architectural coatings
Keith Allman, president and CEO; Amit Bhargava, vice president, strategy and corporate development.
Masco Corp. reported net sales of $2.02 billion, representing 23 percent of total net sales for Masco. The company produces architectural coatings including paints, primers, specialty paint products, stains and waterproofing products. The products are sold in the U.S. and Canada through do-it-yourself channels under brands including Behr and Kilz. The firm’s high profile Behr products are sold through The Behr Process Corporation to The Home Depot, the segment’s and the company’s largest company.
As an expansion of its BEHR PRO professional grade paint line, Behr Paint has added a variety of quality coatings to its product lineup in 201 – BEHR PREMIUM Interior/Exterior Direct-To-Metal Paint, BEHR PRO Dryfall Paint, BEHR PRO Block Filler Primer, KILZ 2 Latex Gray and BEHR PREMIUM Granite Grip Coating. These new products, along with the BehrPro paint line that launched in 2015, provide a full breadth of products for the professional at the right price and at quality levels that exceed expectations, the company reported. Additionally, professionals have access to enhanced service capabilities at SuperCenter distribution locations across the country that can provide product specs, color-matching, high-volume order fulfillment and detailed account management to tackle any size project from residential to commercial.
“With the launch of our BEHR PRO Professional paint line and the development of these new products, Behr is giving professionals the tools that they need to get the job done right– no matter what type of substrate they’re working with,” said Kelly Kambs, senior vice president of Professional Products & Services for Masco Coatings Group. “This, coupled with our enhanced service offerings and high-speed tinting capabilities at SuperCenters across the nation, demonstrates our commitment to all professional market segments.”