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6655 Sugarloaf Pkwy, Duluth, GA 30097
Founded in 1961, WEG has grown into a global solutions provider of industrial electrical technologies,being one of the largest manufacturers of electric motors in the world.
Markets Served: Powder coatings, Marine coatings, Industrial coatings, Protective coatings, Automotive refinish coatings, Varnishes
WEG is a multinational company with consolidated sales of $7 billion (R38 billion) in 2024. In the coatings industry, WEG Tintas Ltda. Is WEG’s subsidiary, producing powder, automotive refinish, liquid, industrial and anticorrosive coatings. WEG Tintas Ltda. has paint production plants in Santa Catarina, Brazil; São Paulo; Buenos Aires, Argentina; and Atotonilco de Tula, Mexico, and the company estimates that it produces approximately 2 million liters of coatings and 2,500 tons of powder coatings monthly.
In May 2025, WEG acquired Heresite Protective Coatings, an American industrial coatings company located in Manitowoc, WI. Heresite Protective Coatings specializes in coatings for ventilation, heating and air conditioning (HVAC) equipment.
“This acquisition represents an important step in expanding our business in North America and reinforces our commitment to strategic high-tech niches,” said Rafael Guerreiro Torezan, managing director of WEG Coatings.
Based in Guaramirim, Brazil, WEG is a multinational company with consolidated sales of $6 billion (R32.5 billion) in 2022. WEG Tintas Ltda., WEG’s subsidiary in the coatings industry, manufactures powder, automotive refinish, liquid, industrial and anticorrosive coatings. Its sales were approximately R1435 billion, or $265 million, in 2023. WEG Tintas Ltda. has paint production plants in Santa Catarina, Brazil; São Paulo; Buenos Aires, Argentina; and Atotonilco de Tula, Mexico.
In the Americas, WEG invested $20 million in March 2024 in a new industrial liquid paints factory in Mexico. The new factory is expected to start operation in early 2026.
“These investments should accelerate the internationalization process of WEG’s industrial coatings business, ensuring strategic positioning to meet the growing demand for more efficient and sustainable solutions in Mexico and Central America,” said Rafael Torezan, managing director of WEG Coatings Business Unit, in announcing the investment.
In September 2023, WEG announced investments of R$ 70 million ($14 million) to expand production capacity of industrial liquid paints at its Santa Catarina site in Brazil by 2024.
“These investments are important for the growth of WEG’s industrial paint business in the country, as they significantly expand our production and logistics capacity to meet the growing demand for more efficient and sustainable industrial paints,” said Torezan.
In personnel news, Harry Schmelzer Jr. resigned as CEO of the company on March 31, 2024, ending an executive cycle of more than four decades, including 16 years leading WEG Group. Alberto Yoshikazu Kuba, an executive with a career of more than 21 years at the company and managing director of the Industrial Electric Motors division, was appointed CEO.
Based in Guaramirim, Brazil, WEG is a multinational company with consolidated sales of $6.26 billion (R29.9 billion) in 2022. Through WEG Tintas Ltda., WEG has a presence in the coatings industry, supplying powder, automotive refinish, liquid, industrial and anticorrosive coatings. WEG Tintas Ltda. primarily sells within Brazilian, with 80% of its sales to the domestic market. The company reports that it produces approximately 1.7 million liters and 2,300 tons of powder coatings of coatings per month.
Based in Guaramirim, Brazil, WEG Coatings Unit is a leader in Latin America in diverse markets such as liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. Overall, the WEG Group had sales of $4.23 billion in 2021. WEG Tintas Ltda. operates as a subsidiary. The company notes that it produces approximately 1.7 million liters of coatings per month, including 2,300 tons of powder coatings monthly.
WEG Group’s Coatings Unit provides solutions in liquid industrial and anti-corrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins.
WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America.
WEG Tintas Ltda. operates as a subsidiary of Weg SA.
WEG Group’s Coatings Unit provides solutions in liquid industrial and anti-corrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. WEG Tintas Ltda. operates as a subsidiary of Weg SA. CW
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. The company was founded in 1983 and is based in Guaramirim, Brazil. WEG Tintas Ltda. operates as a subsidiary of Weg SA.
Markets Served: Powder coatings; Marine coatings; Industrial coatings; Protective coatings; Automotive refinish coatings; Varnishes
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America.
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. Of the company’s $134.4 million sales, 35 percent were from powder coatings, followed by 13 percent each in OEM (excluding automotive) and general industrial and industrial maintenance. The remaining sales were in marine/yacht, 10 percent; automotive refinish, eight percent; automotive OEM, five percent; architectural/decorative and retailers, both at three percent; and the remaining two percent in antimicrobial coatings.
66 WEG Tintas
Guaramirim, SC – Brazil
www.weg.net
PRIVATE COMPANY
YEAR ESTABLISHED: 1983
REVENUE: $160 million
MARKETS SERVED
• Powder coatings • Marine • Industrial • Protective • Automotive Refinish
• Varnishes
KEY EXECUTIVES
Reinaldo Richter, managing director; sales mgn: Adilson Cesar Demathe, Pedro Reibaldi Neto, Mauro José Deretti, customer service and intl sales mgr.
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. Among the main market segments, WEG provides solutions for marine and offshore, chemical and petrochemical, metallic structures, shipbuilding, industrial maintenance, household appliances and automotive refinishing.
63 WEG Tintas Guaramirim, SC – Brazil www.weg.net
PRIVATE COMPANY YEAR ESTABLISHED: 1983 REVENUE: $189,586,219 million
MARKETS SERVED • Powder coatings • Marine • Industrial • Protective • Automotive Refinish • Varnishes
KEY EXECUTIVES Reinaldo Richter, managing director; sales mgn; sales managers: Adilson Cesar Demathe, Pedro Reibaldi Neto, Mauro José Deretti, customer service and intl sales mgr
WEG Group’s Coatings Unit provides solutions in liquid industrial and anticorrosive coatings, automotive refinish coatings, powder coatings and electro insulating varnishes and resins. WeWEG Coatings is a leader in the Brazilian market in powder coatings and electro insulating varnishes and resins and is a leader in industrial and anticorrosive coatings in Latin America. Among the main market segments, WEG provides solutions for marine and offshore, chemical and petrochemical, metallic structures, shipbuilding, industrial maintenance, household appliances and automotive refinishing.
Solution offers high-performance results, exceptional value .
By: KERRY PIANOFORTE
Letter to Congressional Leaders emphasizes need for timely reviews, risk-based regulation and stronger scientific standards.
The company will showcase its portfolio of sustainable solutions for the paints and coatings market.
By: David Savastano
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