07.29.22
Montvale, New Jersey/USA
www.benjaminmoore.com
Benjamin Moore is a leading formulator, manufacturer and retailer of a broad range of architectural coatings. The company currently employs approximately 1,700 people. It has facilities in Clifton, NJ; Johnstown, NY; Milford, MA; Pell City, AL; and Mesquite, TX. The company offers ready-mixed colors, sold under such brands as Benjamin Moore Paints, Moorcraft and Coronado Paint, and can match almost any shade with more than 3,400 colors.
Benjamin Moore enhanced its ultra-premium AURA Interior paint with a new acrylic resin and cutting-edge formula to bring the coating to new heights of beauty and performance.
AURA Interior is the only paint on the market that combines a new, proprietary acrylic resin with Color Lock Technology and Gennex Color Technology to produce unmatchable, luxurious color depth and richness. The new formula enables smoother application across all sheens and provides superior hide across the full color spectrum. Additional enhancements made to the dry film properties result in a low VOC coating that resists scuffs, stains and color rub-off.
To aid in personalized color selection for any project, Benjamin Moore teamed up with Celebrity Aura Reader Mystic Michaela to explore how an individual’s aura can influence a space. The collaboration features a curated color palette that enables designers and consumers alike to reflect their personal energy throughout the home with the help of Benjamin Moore AURA Interior paint.
Available in Matte, Eggshell, Satin and Semi-Gloss finishes, AURA Interior can be tinted in 3,500+ Benjamin Moore colors.
Recommended areas for use include living rooms, dining rooms, bedrooms, foyers and hallways. AURA Interior is available exclusively at Benjamin Moore retailers throughout the U.S., Canada and international distributors.
www.benjaminmoore.com
PRIVATE COMPANY; YEAR ESTABLISHED: 1883
REVENUE: $1.7 billion (2020: $1.1 billion)
MARKETS SERVED
Architectural coatings; Wood coatingsKEY EXECUTIVES:
Dan Calkins, chairman and CEO; Steve O’Neill, chief marketing officer.Benjamin Moore is a leading formulator, manufacturer and retailer of a broad range of architectural coatings. The company currently employs approximately 1,700 people. It has facilities in Clifton, NJ; Johnstown, NY; Milford, MA; Pell City, AL; and Mesquite, TX. The company offers ready-mixed colors, sold under such brands as Benjamin Moore Paints, Moorcraft and Coronado Paint, and can match almost any shade with more than 3,400 colors.
Benjamin Moore enhanced its ultra-premium AURA Interior paint with a new acrylic resin and cutting-edge formula to bring the coating to new heights of beauty and performance.
AURA Interior is the only paint on the market that combines a new, proprietary acrylic resin with Color Lock Technology and Gennex Color Technology to produce unmatchable, luxurious color depth and richness. The new formula enables smoother application across all sheens and provides superior hide across the full color spectrum. Additional enhancements made to the dry film properties result in a low VOC coating that resists scuffs, stains and color rub-off.
To aid in personalized color selection for any project, Benjamin Moore teamed up with Celebrity Aura Reader Mystic Michaela to explore how an individual’s aura can influence a space. The collaboration features a curated color palette that enables designers and consumers alike to reflect their personal energy throughout the home with the help of Benjamin Moore AURA Interior paint.
Available in Matte, Eggshell, Satin and Semi-Gloss finishes, AURA Interior can be tinted in 3,500+ Benjamin Moore colors.
Recommended areas for use include living rooms, dining rooms, bedrooms, foyers and hallways. AURA Interior is available exclusively at Benjamin Moore retailers throughout the U.S., Canada and international distributors.
