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Behr: Color Trends by Generation

Attracting renters with color.

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By: Kerry Pianoforte

Editor, Coatings World

To help attract renters and keep them happy as long-term residents, Behr’s blog, On the Job with Behr Pro, has assembled a list of paint colors that suit every generation’s unique styles.

Attracting Renters with Color


Generation Z (1997-2012)




Generation Z

Sunflower Seed P270-3
Romantic Moment P570-5
Statement White DC-002
Voyage PPU13-07


Generation Y (1981–1996)



Generation Y


Blank Canvas DC-003
Even Better Beige DC-010
Chic Gray PPU26-10
Adirondack Blue N480-5

Generation X (1965-1980)



Generation X


Whipped Cream DC-001
Cameo White MQ3-32
Vine Leaf N400-7
Midnight Blue N480-7

Baby Boomer Generation (1946-1964)



Baby Boomer Generation

  • Superior Blue S490-7
  • Sturdy Brown MQ2-48
  • French Beige MQ3-10
  • Clear Vista PPU13-11

Silent Generation (1927-1945)  Dark Everglade HDC-CL-21A




Silent Generation

  • Natural White DC-005
  • Sophisticated Teal HDC-CL-22
  • Swiss Coffee 12


 

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