Interest Expressed by Brand in Niche Market Open New Avenues for Powder Coating Players

The competitive landscape of the powder coatings market is now dominated by collaborations and mergers and acquisitions.

Valued for having a low impact on our environment, powder coatings are now used in an array of applications. If we are to believe the research analysts at Allied Market Research, it is clear that powder coatings used particularly as primer coat is observing a greater acceptance over ecoat. Industry experts eyeing the share, size, and emerging trends in the powder coatings market confirm that though the market secured relatively a small share in 2013, it is anticipated to observe a substantial growth of over 7.5% in the next 5 to 6 years. So besides the continuation of stringent environmental policies what is it that’s driving the market preference for such products?

Top gun manufacturers in powder coatings market expand to new regions
Leading manufacturers of world class are now seen expanding their reach and creating new job opportunities worldwide. Gun Powder Coating & Architectural Coating are heading to Jasper and Adairsville located in Georgia with their expansion plan and will soon create about 70 new jobs. Expressing his sentiments Chris Carr, commissioner at the Georgia Department of Economic Development said “We are excited that Top Gun Powder Coating and Architectural Coating has chosen to expand their presence in Georgia,”. “As a key supplier to a variety of thriving industries in Georgia, we believe they will be perfectly situated at these locations to serve their growing customer base. We want to commend our economic development partners in Northwest Georgia for their collaboration, and we look forward to supporting Top Gun Powder Coating & Architectural Coating in the future.” Another company, Axalta Coating Systems a reputed manufacturer of both liquid and powder coatings, has inaugurated a new EMEA, Middle East and Europe headquarters in Switzerland.

Powder coating companies take full control of their plants worldwide
Today, powder coating companies are raising their stakes to accelerate their growth strategy. Regions such as Egypt and North Africa are hot spots for manufacturers considering next growth and consolidating their credentials as a pioneer in the powder coating market. Brands like Akzo Nobel N.V. based in Amsterdam recently made a bold move in this direction by raising their stakes in Egypt’s Akzo Nobel Powder Coatings SAE from about 60 to 100%. Meanwhile, official sources at Axalta Coating Systems revealed that company has completed the acquisition of major stake in Dura Coat Products, a leading company in the coil and spray coating space. Earlier this year DeVilbiss had invested generously in MS Oberflachentechnik AG, to increase its existing portfolio of finishing products to five.

Training programs help brands expand their reach
Companies active in the powder coatings market are aiming at explaining the end users everything they need to know about the architectural advancements. From discussing the coating chemistries, ideal applications, certification, warranty and more powder coating companies have strengthened their training programs. In a two-day hands-on training program Wagner Systems cover different topics from basic to highly advanced system. The program also demonstrated the company’s capabilities in offering their end user a world class service. Calendar of events of the powder coating institute this year features series including optimizing powder coating, basic essential, high performance powder coatings and more.

The high performance powder coating process has improved over the past 5 to 6 years. This indicates that now we can use the technique to complete the tasks that requires high temperature. Such process often includes light furniture, charcoal grills, fireplace, etc. Besides, upgradation in equipment has also influenced the development of powder coating trends. Also, application of electrostatic process has given the industry an extra boost over the conventional liquid painting technique.

Bhawna Rath, is a senior content writer with Allied Market Research. She has worked closely with industry experts from various sectors including chemical, information technology, life sciences, construction and manufacturing & energy and power. Bhawna’s article focuses mainly on balancing relevant data but never at the expense of making the content engaging. She believes in providing unbiased information to guide major business decisions.