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Standing to reap from this expansion of Ghana’s automotive market are several global and domestic paint and coating firms.
March 31, 2025
By: Shem Oirere
Africa Correspondent
Ghana, West Africa’s second most populous country after Nigeria, has catalyzed growth in its automotive industry with a new investment policy now credited for driving the increase in the establishment of new vehicle assembling plants, with the potential to trigger high demand for vehicle paints and coatings solutions. The number of international original equipment manufacturers (OEMs), local assemblers, and distributors has been on the increase in the last five years, driven largely by Ghana’s 2019 Automotive Development Policy (ADP), which has come with several incentives to woo private investors into the country’s fast-growing automotive market. The market is currently valued at more than US$4 billion. This growth is expected to open more production and supply opportunities for paint and coatings companies, with the potential to expand the automotive industry’s demand for products that not only enable automotive industry players to compete on color and aesthetics but also the capacity to mitigate against metal corrosion. The government-driven ADP, which is credited for driving the surge in investments in Ghana’s automotive industry, says a previous official statement “is to attract major OEMs to invest in vehicle assembly plants, rapidly increase production sales volumes to create the economies of scale needed to develop a fully integrated automotive industrial hub in Ghana – vehicle assembly and local manufacturing of components and parts.” ADP targets companies with the potential to invest in assembling new passenger cars, SUVs and light commercial vehicles such as pick-ups, mini-buses and cargo vans that would ultimately drive up demand not only for a variety of OEM and refinish coatings but also for technology that reduces the adverse effects of these products on the environment.
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