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Onshore oil and gas industry applications continue to lead the industrial maintenance coatings segment in terms of value, but the commercial architectural segment is the fastest growing.
June 1, 2010
By: Tim Wright
Industrial coatings are designed to provide protective rather than aesthetic properties, although they can provide both. The most common use of industrial coatings is for corrosion control of steel or concrete. Other functions include intumescent coatings for fire resistance. The industrial maintenance coatings market is influenced by several factors including the economy, public and private non-residential construction, the price of oil, and public spending of infrastructure. According to the “U.S. Paint & Coatings Industry Market Analysis (2008-2013),” which was published by The American Coatings Association (ACA) and The Chemark Consulting Group, Inc., industrial maintenance coatings accounted for approximately five percent of the volume of paint sold in the U.S. and about six percent of the total value of paint sales. U.S. Census data revealed that total industrial maintenance shipments for 2008 were 73.3 million gallons equaling $1,225.3 million. This represents a slight decrease in volume of three percent and a one percent decrease in value over 2007. Chemark projects that volume for the segment will grow at 3.9 percent annually over the next five years. Due to anticipated price increases, the value of the segment will grow at a faster rate of 4.3 percent over this period. Commercial architectural is the fastest-growing end-use segment of industrial maintenance coatings. This segment also commands the highest gross profit margins, according to the report. In terms of technology, the report states that water-based acrylic and alkyd coatings continue to grow in volume and value at the expense of certain solvent-based coatings, notably solvent-based alkyds. However, epoxy and polyurethane technologies and their derivatives will remain the basis for high-performance systems. The trend in formulation will be toward high-solids and solventless systems. Water-based alkyds and hybrid compositions such as those based on polysiloxane modification are growing in acceptance. Environmental legislation continues to heavily impact the industrial maintenance coatings market. In addition, product “on-time” availability and product performance are the most important factors in choosing industrial maintenance coatings. Direct-to-customer (notably the contractor/applicator) is the predominant channel of distribution for industrial maintenance coatings. In the U.S., the top companies in this segment—RPM, Sherwin Williams, AkzoNobel and PPG—comprise nearly 60 percent of the market. Tnemec, DuPont, Benjamin Moore, Valspar and Hempel account for roughly 30 percent. For the commercial architectural segment DuPont has introduced a new technology under the DuPont Tyvek brand—DuPont Tyvek Fluid Applied Weather Barrier (WB) System. The product combines the performance of traditional Tyvek building wraps with the protection of Tyvek CommercialWrap and CommercialWrap D into a fluid-applied form that can be rolled on or spray applied to seal a building envelope. It consists of a weather barrier, flashing and joint compound and sealant, and is ideally suited for high-rise buildings with complex designs. DuPont Tyvek Fluid Applied WB System became available in early May through a phased launch for commercial buildings beginning in Texas, with national availability in the U.S. for both commercial and residential building applications expected by early 2011. Jotun Powder Coatings has launched the Cool Shades Collection, a new collection of energy-saving and environmentally friendly powder coatings formulated to reduce the temperature of aluminium building components that are exposed to the sun, thereby contributing to lowering buildings’ energy consumption and cooling costs. The range is based on heat management pigment technology that reflects the infrared energy from sunlight and keeps coated surfaces much cooler, while still absorbing visible light energy to allow colours to maintain their vibrancy. The collection offers a wide range of colors to match both modern and traditional architecture, and is suited for window frames, curtain walls, shutters, louvers, and wall panels. Carboline Company recently acquired the technology assets of Reactamine Technology, LLC, a division of Amber Chemical USA. Reactamine, located in Atlanta, GA, formulates and manufactures specially modified, uniquely formulated polyureas, hybrid polyurethanes, and epoxy-based products for the water/wastewater, pipeline and rail industries in the U.S. and abroad. With the acquisition of Reactamine’s technology, Carboline will expand its already extensive coating technology portfolio. The resulting products will provide even more solutions for high performance coatings and linings in various worldwide infrastructure markets. “We are extremely excited about this technology acquisition and what it means for our customers and our long term research and development effort,” said Richard Wilson, president, Carboline Company. “This acquisition gives us the capability to move broader and deeper into the technology of 100 percent solids, quick cure polyurethane and specially modified, uniquely formulated polyureas. We will be able to offer an even larger number of options to our customers particularly in the pipeline industry as well as the water-wastewater industry.” Portugal-based CIN’s protective coatings products Anticorrosive C-CRYL W700 HB, C-CRYL S410 HB and C-CRYL S420 HB were awarded CE Marking and a Declaration of Conformity issued by a notified body. The CE Marking attests to the conformity of these products with the applicable European Community directives, allowing for their free circulation within the European Economic Area (EEA). “This CE accreditation marks yet another achievement in the fields of innovation and development,” said Reinaldo Campos, director of marketing strategy and business development, CIN Group. “It represents a big step forward in the sense of guaranteeing the availability of high quality products in the market and reinforces the leadership of our brand.” With the publication of European Norm EN 1504-2: 2004, CE Marking has become compulsory for products and systems used for the protection and repair of concrete structures. This norm relates to coatings specially developed to provide a continuous protective layer over a concrete surface so as to maintain the integrity of the structure. This is a highly specialized area requiring high performance coatings rather than conventional paints used in civil construction. CE Marking applies to products covered by The New Approach Standardization Directives which relate specifically to safety, mechanical resistance, stability, energy efficiency, public health and the protection of the environment. Registration is open for The 2010 North American Industrial Coating Show The only event that provides a technical program and exhibits focused exclusively on industrial and protective coatings. Two of the most recognized organizations within the coating industry, The Powder Coating Institute (PCI) and NACE International, have organized an exhibition and conference that will be the largest industrial coating conference in North America. This event will take place October 26-29, 2010 at the Indianapolis Convention Center. The show’s technical program incorporates instruction and presentations on the use of all industrial coatings as solutions for preserving the finish and surface of infrastructure and assets, as well as their use as an anticorrosive agent. In addition to the technical material, the event will showcase one of the largest exhibit floors dedicated to coatings. For more information visit www.thenaicoatingshow.com.
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