The double-digit growth rate levels of the mid-to-late 1990s are gone (but not forgotten) for the rad-cure market. Yet, this sector remains a bright spot for an otherwise mature and slow-growing coatings industry.
Coatings manufacturers continue to focus on rad-cure as a means to do one of two things: sell technologies to new customers or enable their current customers to switch to a better performing, faster curing and environmentally friendly option. However, the latter benefit-the environmental aspect-is no longer the main force behind the move to rad-cure, say industry insiders.
It's Not About Being Green
Rad-cure coating technology, which has long-been touted as a more "green" coating process for the manufacturing industry, continues to face competition from water-based and powder coatings. As manufacturers have more environmentally sensitive options to chose from, the driving force behind the switch to UV has changed. For companies that use UV-or want to-it's not about being green, but making green.
This trend has been recognized by the membership of RadTech International North
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