Features

Lab Equipment and Computer Tools & Technology

Coatings companies and their suppliers are relying on a wide variety of technologies to improve efficiency, customer service and ultimately their bottom line.

Kerry Pianoforte08.11.05

A little more than a decade ago, the Internet was still in its early stages and few people could have predicted what a fundamental influence it would have on every facet of our lives. Nowadays you would be hard pressed to find a coatings company, no matter how small, that does not at least use the most basic computer-based tools. Larger companies have been implementing the latest technology, from interactive web sites to integrated computer systems, to help their businesses grow in this highly competitive business.

BASF Coatings has had a lot of success in its automotive OEM segment by utilizing information technology (IT). According to BASF, recent consolidations in the automotive market have resulted in a handful of global players, which in turn has resulted in the need for international networks and communication.

Resene's EzyPaint downloadable software program reduces the customer's need to have a full range of color charts. Instea