Christine Canning Esposito04.05.06
As homeowners' comfort level with color continues to grow, paint manufacturers are offering enticing palettes that whet the appetite for design and creativity. But although the average DIYer believes she is now ready to move away from safe off-white to a more daring apple green for her living room, she still needs guidance. Paint companies have found it necessary to hold the hands of cautious and sometimes apprehensive DIYers during the color selection process, as well as create palettes that appeal to professional designers, architects and specifiers.
All of this requires considerable effort from many divisions within a paint company-color forecasting and development, marketing, production and point of service. It also takes considerable financial resources.
But in the end, it is an investment paint companies believe will pay off-if they are smart about their processes and how they deliver the concept of color to their customers.
One of the most important aspects of selling color comes well before tint hits the can. It's vital for paint makers to stay in tune with shifting color trends and make sure their palette and promotional material
All of this requires considerable effort from many divisions within a paint company-color forecasting and development, marketing, production and point of service. It also takes considerable financial resources.
But in the end, it is an investment paint companies believe will pay off-if they are smart about their processes and how they deliver the concept of color to their customers.
One of the most important aspects of selling color comes well before tint hits the can. It's vital for paint makers to stay in tune with shifting color trends and make sure their palette and promotional material
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