High Performance Pigments

High performance pigment (HPP) suppliers must meet a number of challenges in order to remain successful. Not only must their products meet the high performance expectations of coatings manufacturers, such as increased durability and enhanced aesthetics, but they also must be able to provide it at a reasonable cost.

"Customers expect performance, quality and technical support as well as competitively priced pigments," said Don McBride, COO, Heubach. "Heubach's worldwide R&D resources are combined to provide our customers with pigment technology for a wide variety of application fields."

When purchasing HPP the lowest price might not necessarily represent the best value.� "Performance varies and depends on the market or application," said Tom Hughes, business development/product line manager for JDSU's flex products group. "Our products have excellent performance in terms of long-term weathering and chemical resistance. But the real performance that customers want is value, which includes durability, ease of application and highly unique color design capability."

"Traditionally, aesthetics were the most important consideration," said Thierry