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Color experts discuss current and future trends.
April 4, 2008
By: Tim Wright
Color is emotion and can speak to the human soul in thousands of different ways. It is an integral element of art, design and aesthetics in general. Explaining color is like trying to explain the mystery of that which holds the moon in place. Perhaps French painter Joseph Fernand Henri L�ger defined it best as “a basic human need…like fire and water, a raw material, indispensable to life.” Color touches upon fundamental social science principles of communication, cultural symbolism and societal relations, according to Aimee Desrosiers, color forecaster and director of marketing at California Paints. “Color involves physics and chemistry, or the science of light, which involves the manner in which an object is colored, the medium or process used to color an object or the structure of naturally occurring color,” she explained. “Colors illicit human behavioral responses and can be studied from a psychological perspective.” Consumers vary widely, however color is typically the most important factor in making a decision whether to purchase a product or not. “Color is used as an indicator of quality, an indicator of freshness, a distinguishable sign of whether a product is contemporary or passe,” Desrosiers continued. “Color can endear a consumer to a product or send a subliminal message that the product is inferior. Color is considered an outward sign of a consumers taste, mood and ultimately personality.” When it comes to designing interior living spaces color is arguably the most important aspect of an interior design scheme. “Color plays a huge part in overall design,” said Kim Danzinger, senior color consultant at ICI Paints. “It helps coordinate all of the design elements together to create one mood that is trying to be captured in a particular space.”
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