Browse the most recent issues of Coatings World Magazine, featuring timely insights and industry-leading analysis.
Access the interactive digital version of the magazine with multimedia enhancements and exclusive online features.
Join a global community of coatings professionals—subscribe to receive the magazine in print or digital formats.
Promote your brand to decision-makers across the global coatings value chain with targeted advertising options.
Review our standards for submitting articles and technical content to ensure alignment with editorial goals.
Understand how your data is collected, stored, and used when interacting with Coatings World Magazine.
Immediate updates on significant industry developments.
News from major and regional paint and coatings producers.
Updates from raw material and equipment suppliers.
Leadership changes and notable appointments.
Mergers, acquisitions, and earnings reports across the industry.
Data-driven insights into regional and global coatings markets.
Interviews with executives, innovators, and influencers in the coatings sector.
Explore long-form articles and special reports that analyze trends, technologies, and business strategies in coatings.
Recurring editorial pieces offering expert perspectives and commentary on regulatory, sustainability, and R&D topics.
Access original interviews, Q&As, and insights that offer a deeper understanding of key industry developments.
Industry leaders weigh in on technical advancements, market challenges, and future opportunities.
Explore color trend predictions and their influence on coatings design, formulation, and application.
Profiles and rankings of the world’s leading coatings manufacturers and suppliers.
Comprehensive resource for locating suppliers of coatings materials and services.
Connect with distributors of raw materials, packaging, and equipment.
Showcase your company’s services, products, and expertise.
Look up definitions for key terms and concepts used across the coatings industry.
Full-length videos covering events, innovations, and thought leadership.
Short-form video interviews offering quick updates and takeaways.
Audio interviews and discussions with industry experts and insiders.
In-depth digital publications on coatings technologies and trends.
Research-backed documents examining industry challenges and solutions.
Informational materials highlighting products, services, and companies.
Company-sponsored articles offering valuable insights, case studies, and product applications.
Company announcements, product launches, and business developments from across the coatings sector.
Search for career opportunities in the coatings industry and connect with hiring companies.
What are you searching for?
Resins suppliers continue to combat a challenging marketplace with growth in Asia and the development of lower VOC products.
April 4, 2008
By: Kerry Pianoforte
Editor, Coatings World
In recent years the resins market has faced myriad challenges as a result of rising raw material costs and supply shortages, coupled with the demand for lower VOCs. Resins suppliers have been rising to the occasion by making inroads in rapidly developing areas such as the Asia-Pacific region and with the launch of high performance “greener” products. “Demand for paint in China and India is growing at double digit rates while the ASEAN Nations (Association of Southeast Asian Nations) top out at approximately six percent,” said Craig Mitchell, marketing manager for North American paints and coatings, Celanese. “This strong growth momentum is expected to bolster the resins market in Asia for several years or more.” In 2007, Celanese dedicated a new emulsion polymer facility in Nanjing, China, to provide customers throughout Asia with high-performance, environmentally friendly latex emulsions used in coatings, adhesives and other consumer and industrial markets. “One of our key product offerings in Nanjing is vinyl acetate/ethylene (VAE) emulsion, a binder technology that addresses the need for low-VOC, low odor architectural coatings,” said Mitchell. “In China, where formulators have an interest in switching from solvent-based products to water-based products, VAE emulsion technology fits perfectly with marketplace trends.” On the other side of the globe in North America and Europe, growth appears to be fueled primarily by the need for high performance resins that meet the latest VOC standards. “Growth in North America and Europe should be significant,” said Markus Hallack, senior technology manager, Tego Coating Additives and Specialty Resins “The emphasis for these regions appears to focus more on high performance, high solids, environmentally friendly and low VOC resin systems.” “In North America there is continued pressure both from regulations and consumer awareness to reduce VOCs and produce more environmentally friendly paints. We consider this a boost to VAE producers like Celanese who cater to this market,” said Mitchell. “From a U.S. perspective, I see a lot of growth potential in the Southeast due to the focus of the region on higher performance specialty markets where the slowdown of the economy appears to be having less effect,” said Katie Gaynor, key account manager, Alberdingk Boley, Inc. “Examples of these markets include commercial and consumer concrete coatings as well as factory finished wood coatings such as UV cured furniture and high performance joinery.”
Enter your account email.
A verification code was sent to your email, Enter the 6-digit code sent to your mail.
Didn't get the code? Check your spam folder or resend code
Set a new password for signing in and accessing your data.
Your Password has been Updated !