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Paint makers and their raw material suppliers are key players in the green building boom taking place in the U.S.
October 30, 2008
By: Tim Wright
The booming field of “green building” continues to grow even as the mortgage crisis has pushed the U.S. economy into a downward spiral leading to a current construction crash. The level of construction starts in 2009 is expected to decline seven percent to $515 billion following a 12% decline predicted for 2008, according to McGraw-Hill Construction’s “2009 Construction Outlook.” “We know there will be a slowdown in new construction while the economy sorts itself out, but even so, we’re seeing continued interest in green building practices particularly as it relates to greening existing buildings,” said Ashley Katz, communications manager, U.S. Green Building Council (USGBC). “Now more than ever people want to save on utility bills, and green buildings use less energy and water, and cost less to operate and maintain.” In addition, Katz said that green buildings do not cost more than conventional buildings. “In fact, the upfront costs for a high performance office building average only one to two percent of the overall budget,” she said. “Once the building is operational, money savings kick in. The average return on investment is 20% over the buildings lifetime.” The fuel behind the green building boom is a combination of factors. “Green building benefits the building occupants through increased levels of health, safety and productivity,” said Katz. “At the same time building owners benefit from a better bottom-line gained through energy savings, increased productivity, reduced absenteeism and turnover, and happier employees. Also, green building reduces resource use and the impact of building on the land. Additionally, building green stimulates the economy by creating a demand for ‘green-collar’ jobs and workers to make these improvements, and that will contribute directly to creating a sustainable future.” So what exactly is green building? The National Paint and Coatings Association (NPCA) defines green building, or sustainable building, as the practice of creating and using healthier and more resource-efficient models of construction, renovation, operation, maintenance and demolition. There are many facets of green building: energy efficiency and renewable energy, water efficiency, environmentally preferable building materials and specifications, waste reduction, toxics reduction and indoor air quality.
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