Charles Thurston08.04.09
It is not surprising that Benjamin Moore, the paint company that unveiled the first retail color mixing technology back in 1983 has come up with one of the latest hot applications for the Apple iPhone. Called "ben Color Capture," which echoes Benjamin Moores's "ben" line of low-VOC interior paints, the app became available on June 1 for free on Apple's web site. Since then some 50,000 downloads of the app have moved into consumers hands, said Carl Minchew, Benjamin Moores's director of color technology.
With approximately 79 million iPhone users, such an application may become a key driver for more e-commerce channel retail paint sales. Indeed, AT&T reported sales of 2.4 million new iPhone customers during second-quarter 2009, its best quarter to date since the phone went on sale two years ago. Half of all iPhone users are under 30, and 15% of them are students.
"The ben Color Capture app utilizes the capabilities of the iPhone to provide a fun and useful tool for exploring and storing color information," said Minchew. "Since camera-based RGB systems are not optimized for color accuracy, the intent of
With approximately 79 million iPhone users, such an application may become a key driver for more e-commerce channel retail paint sales. Indeed, AT&T reported sales of 2.4 million new iPhone customers during second-quarter 2009, its best quarter to date since the phone went on sale two years ago. Half of all iPhone users are under 30, and 15% of them are students.
"The ben Color Capture app utilizes the capabilities of the iPhone to provide a fun and useful tool for exploring and storing color information," said Minchew. "Since camera-based RGB systems are not optimized for color accuracy, the intent of
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