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This annual event in New Orleans focused on Advances in Sustainable Coatings Technology
March 16, 2010
By: KERRY PIANOFORTE
Editor, Coatings World
The University of Southern Mississippi’s School of Polymers and High Performance Materials hosted the 37th Annual Waterborne Symposium February 10-12 at the Astor Crowne Plaza in New Orleans, LA. This year’s event attracted more than 170 people and featured 25 papers by leading experts in a variety of disciplines related to the latest innovations in waterborne coatings technology. The three-day event kicked off with the Plenary Lecture, “Going Green Beyond Waterborne Coatings,” which was presented by Diana Strongosky, vice president of research and development, paints and coatings division at The Sherwin-Williams Company. “In recent years, going green has become a buzzword,” said Strongosky. “It is interesting that thought leaders from different industries are on the same page-from movies to the Olympics-when it come to sustainability. There are three main drivers for developing green coatings: compliance, necessity as a result of high raw material prices and market demand.” Market demand presents a huge opportunity for sustainable coatings, with the U.S. Green Council predicting that one million homes will be LEED certified in 2010. According to Sherwin-Williams’ research, 75% of U.S. consumers are willing to pay for socially responsible products, but cautions not just any products will do, they need to be value added. “For a lot of customers there is a growing personal connection to going green,” said Strongosky. “We have to deliver sustainable products that perform just as well as their traditional counterparts. Green only gains opportunity if it answers a need of the customer. The foundation of this is to develop innovative technologies and processes.”
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