Red Devil Equipment Company, a mixing equipment manufacturer located in Minnesota, MN, was asked to be showcased on the “World’s Greatest!…” TV show. Although initially surprised, the company was excited to be selected and went ahead full force.

“World’s Greatest!…” is a 30 minute program on the ION Network that features unique and innovative companies around the world in three to five minute segments. Now in its fourth season, it continues to be a nationwide entertaining and educational show. Red Devil Equipment was approached by the program in late summer because it heard of Red Devil Equipment’s durable and reliable products. “Such companies as Anheuser Busch, Land’s End and Crest have all been featured on the show,” said Lynda Burton, customer service manager, Red Devil Equipment Company. “It’s great being in company amongst renowned businesses.”

“We strive to build a reputation that is synonymous with quality,” said Karin Gessner, president and CEO of Red Devil Equipment. “That is why we are flattered that they want to feature us on their show.” After almost two decades, Red Devil Equipment has built a strong and reliable reputation in North America and is looking to spread it further across the globe. “People know us here [North America]. You can go into any Sherwin Williams or Lowe’s and you will find our machines mixing your paint,” Karin said. “It’s now time to take that foundation and increase our global presence.”

The episode premiered on January 18, 2011 on the ION Network. You can now view the segment online at www.reddevilequipment.com.