Coatings World: What markets offer the most opportunity for growth for DAP?

DAP: For DAP, we serve the residential construction and  consumer DIY market. Our focus is on heavy volume users – painters, general contractors and heavy DIYers. They are served by Home Depot, Lowe’s, professional lumber yards and paint dealers, and smaller hardware stores. Our strategy is to deliver best-in-class products and educate around how our products are an importnat part of products of pro and DIYers projectss. We believe that is our best formula for growth
 
CW: What are the latest technologies being offered by DAP?

DAP: Out core technology has been latex caulk and sealants. We continue to work to enhance the ability of water-based chemistry. We are looking to find secondary value such as improved weatherability. We continue to push hybrid chemistry.  One example is Dynaflex 800 which has all the benefits of reactive chemistry and meets AAMA 803 and 808. It provides a watertight, weatherproof seal and is ideal for installing and sealing around windows, doors and other penetrations where a tough, durable seal is required and features excellent adhesion to most common building materials. 

CW: What are some other key product offerings?

DAP: DAP ALEX FAST DRY Acrylic Latex Caulk Plus Silicone –  specifically formulated to meet the demanding needs of professional painters and deliver outstanding paint finish results. It can be brush painted 20 minutes after application or spray-painted immediately, so the job gets finished faster. This durable, flexible caulk is resistant to cracking and dirt pick up, providing a smooth surface for excellent paint adhesion. Also, it won’t discolor or shine through paint, creating a clean finish. ALEX FAST DRY offers all-purpose versatility with adhesion to a wide variety of surfaces and is easy to apply and tool.  It is low in odor, cleans up easily with water and is backed by a 50-year guarantee. Available in white in a 10.1 fl. oz. standard cartridge size and a 5.5 fl. oz. squeeze tube. 

DAP ALEX PLUS All Purpose Acrylic Latex Caulk Plus Silicone – America’s number one selling brand of caulk, is paintable in just 30 minutes. It contains silicone additives for greater flexibility and adhesion to a wide variety of surfaces and it shrinks less for a durable, waterproof seal that won’t crack or shine through paint. It is easy to apply and tool, low in odor and cleans up easily with water. It is backed by a 40-year guarantee. Available in white in a 10.1 fl. oz. standard cartridge size and a 5.5 fl. oz. squeeze tube.

Dynaflex 230 – This product is silicone tough, but latex easy. Easy to paint, clean up with water, application is clean and has low odor.

SmartBond – 8x more adhesive coverage in just one can, a polyurethane adhesive that is faster to dispense and provides vastly better coverage than traditional adhesives. 

DAP 3.0 –

• Concrete & Masonry – ideal for filling and sealing horizontal cracks in sidewalks, concrete driveways, above-ground foundations, patios, concrete steps, garage floors and other concrete surfaces. The self-leveling formula eliminates the need for tooling. 

• Kitchen, Bath & Plumbing – ideal for caulking and sealing tubs, showers, sinks, backsplashes, counter tops, toilets, fixtures and for repairing loose tiles.

• Window, Door, Trim & Siding – ideal for sealing windows, door frames, corner joints, siding, trim, butt joints, baseboards, molding, pipes, ducts and vents.