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January 15, 2016
By: KERRY PIANOFORTE
Editor, Coatings World
2016 marks Coatings World’s 20th anniversary. Coatings World was launched in 1996, and from its inception has been unique from other trade journals in offering global circulation and staff written business reports and technical papers. Twenty years later, we are proud to say that Coatings World is the largest magazine in the coatings industry. In twenty years, the global coatings industry has gone through tremendous growth. The coatings market today is valued at approximately $110 billion and is comprised of a mix of industry giants such as PPG, AkzoNobel and Sherwin-Williams and regional manufacturers and niche players. Coatings World’s circulation reflects all of the changes that have happened in the last twenty years. Our circulation has expanded globally and we reach all of the major personnel at every major coatings company to ensure that your company’s message reaches all of the people that will specify which materials they buy. What will the next twenty years hold for the coatings industry? This is unknown. But what is known is that Coatings World will continue to be the leading journal covering it. We look forward to hearing from our readers on ways we can improve our magazine.
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