“The improving housing market has had a positive effect on the interior architectural coatings market in 2015 and we expect the growth trend to continue in 2016,” said Ethan Opolion, product manager, Dunn-Edwards. “According to the California Association of Realtors ‘2016 California Economic & Market Forecast,’ home sales gained momentum in 2015 and will likely continue that momentum into 2016 because mortgage rates remain historically low while home prices have been moderating.”
“The housing market recovery is not a global trend but mostly focused in the U.S. with a few clear positive trends in our key decorative markets such as UK and India,” said Ruud Joosten, executive committee member responsible for Decorative Paints at AkzoNobel. “For AkzoNobel Decorative Paints business we do focus in Asia and specifically in markets like China, Indonesia, Vietnam and Malaysia have been showing growth signs. Although Europe is a mixed picture however some markets have been picking up such as Spain and Italy. The UK continues to be an important market for us.”
Choosing the right interior paint is not as simple as selecting the desired color. The specifics of the job and type of customer strongly guide the product benefits of interior architectural coatings.
“A homeowner painting the interior of his or her home is likely searching for a premium product that will deliver good hide, stain repellency, vibrant color options and long-lasting durability. Most consumers also enjoy the time-saving benefit and ease of use with paint-and-primer-in-one products,” said Passinault. “For these customers, I recommend the popular PPG PITTSBURGH PAINTS REGENCY Interior Latex Paint. It is a paint-and-primer-in-one formula that provides excellence in coverage and resists household stains, while maintaining a smooth application for a beautiful finish.”
When dealing with professionals, facility managers and commercial property owners often want an interior paint that offers durability and long-lasting performance with versatility in application.
“Additionally, low-VOC paints that are also low odor are preferred because their low odor allows maintenance professionals to paint in occupied spaces with little disruption to everyday activities,” said Passinault.
PPG PAINTS PURE PERFORMANCE Interior Latex Paint is a versatile, low-odor paint formulated to provide excellent hiding and easy application, in addition to low-odor and anti-microbial properties that resist mold and mildew on dry paint film.
“While any paint can give a home a quick facelift, a premium paint can truly transform a home’s interior and make it last,” said Opolion. “When looking at interior coatings, savvy customers will look at a wide range of performance characteristics such as hide, film durability, scrub resistance, and low odor. For the best performing interior coating, try our ultra-premium, zero-VOC Everest line of interior paints.”
As government regulations, green building certifications and health awareness continue to increase, it is important for today’s professionals to strongly consider the use of green, or low-VOC paint technology to better serve customers’ needs in both commercial and residential spaces, explained Passinault. “Professionals and homeowners alike are seeking interior paint that offers durability and long-lasting performance with versatility in application,” he added. “Delivering premium quality that rivals their higher VOC counterparts, reduced VOC paint products offer a multitude of product performance benefits, including low odor. Low-VOC paints that are low odor are preferred because their low odor allows for painting in occupied spaces with little disruption to everyday activities.”
The PPG PITTSBURGH PAINTS and PPG PAINTS brands offer various zero- and low-VOC (*Colorants added to base paints may increase VOC level significantly depending on color choice). paint options with low odor for painting occupied spaces, including PPG Pittsburgh Paints WONDER-PRO and PPG Paints PURE PERFORMANCE interior latex paints. Additionally, PPG Paints products feature a strong national spec presence and meet the most stringent VOC regulations and third-party certifications such as LEED, LEED v4, MPI, CHPS and GREENGUARD.
According to Robert Wendoll, director of environmental affairs, Dunn-Edwards, the “Holy Grail” of coatings technology is the quest to formulate low-VOC waterborne coatings that simulate the application performance and durability of traditional oil-based enamels. “The most promising new technologies involve waterborne alkyd hybrid resins, such as the urethane alkyd resin we are using in our new Aristoshield products – which launched in December 2015.”
Aristoshield is a line of ultra-premium, water-based urethane alkyd paint that offers the look and durability of an oil-based enamel.
Sustainability is central to AkzoNobel’s company strategy, which is to deliver a leading performance by building on its leading market positions. “Our company sustainability agenda is called Planet Possible which focuses on securing more value from fewer resources. It’s how we’re reducing our impact on the environment and delivering more value for customers by helping them achieve radically more with radically less,” said Joosten. “Products that offer a sustainability advantage will become increasingly significant to our business. Our goal is for sustainable products which bring a customer benefit to form 20 percent of our revenues by 2020.Through continuous development, we are creating sustainable solutions for our customers.”
AkzoNobel currently has three mega plants for its Decorative Paints business in Europe ( Poland, France and UK), one in Brazil, and one in China. A fourth mega plant in Europe (in the UK) is being built.
Among AkzoNobel’s offerings for this market is Dulux Easyclean, a paint that enables users to easily clean common household stains off walls without worrying about damaging the surface.
Dunn-Edwards latest products include Acri-Wall Interior Flat Paint, a line of professional, zero VOC, low odor interior paints ideal for use on new home and commercial construction and residential multi-tenant housing projects. They provide good touch-up, sheen, uniformity, and hide.
ENDURALASTIC 10 is an ultra-premium specialty 100 percent acrylic elastomeric wall coating designed for use on exterior surfaces. ENDURALASTIC 10 has exceptional flexibility, chalking and binder degradation resistance, and provides outstanding waterproofing protection against wind-driven rain by bridging hairline cracks. ENDURALASTIC 10 also provides excellent adhesion and outstanding alkali and efflorescence resistance on properly prepared masonry.
PPG PITTSBURGH PAINTS WONDER-PRO Interior/Exterior Latex Paint is a high-production commercial paint formulated to meet the requirements of professional painters, building contractors and building managers. This paint has easy, spatter-free application and good dry hide, while drying quickly for fast touch-up and recoat. With less than 50 g/L VOC, Wonder-Pro can be used to paint occupied spaces with limited disruption to everyday activities. Wonder-Pro is ideal for maintenance applications for interior walls, ceilings and on properly prepared exterior masonry, wood and metal.
A versatile, ultra-durable water-borne acrylic, PPG PAINTS BREAK-THROUGH! is formulated to bond to some of the most difficult substrates including fiberglass, laminate and many plastics. The interior/exterior satin finish offers very fast dry and outstanding early block resistance for increased productivity with less downtime.
Break-Through! also provides hardness similar to or better than standard alkyds with a low-VOC formula, but maintains flexibility to endure extreme bends and deformation without cracking and peeling. Break-Through! is ideal for maintenance applications for doors, windows, cabinets, shelving, hand rails, fixtures, trim, wood and concrete floors.
Benjamin Moore announced its 2016 Color of the Year – Simply White OC-117. The company also unveiled Color Trends 2016, a corresponding palette of 23 colors to illustrate how white works within the color spectrum.
“The color white is transcendent, powerful and polarizing – it is either taken for granted or obsessed over,” said Ellen O’Neill, Benjamin Moore creative director. “White is not just a design trend, it is a design essential. The popularity of white, the necessity of white, the mystique of white is quantifiable in our industry. Of the top ten best-selling Benjamin Moore colors, variants of white occupy five spots. It was inevitable that we would ultimately recognize white as our Color of the Year.”
The Benjamin Moore Color Studio forecasts color trends after a year of research attending major industry shows around the world, while also taking cues from standouts in architecture, fashion, textiles, home furnishings and the arts. White transcends style, and is seen in traditional, transitional and modern interiors. The color also presents attractive exterior looks for the home, from colonial to contemporary and virtually everything in between.
The Color Studio arrived at Simply White OC-117 after careful review of the company’s more than 250 white selections. According to the Color Studio, it was the most neutral, level and constant in the various light sources used in today’s design environments.