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Architectural Coatings: 2016 Product and Industry Trends

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Dan Passinault, Associate Director, Innovation, Products and Execution, PPG Architectural Coatings02.12.16

Dan Passinault

To quote the ancient Greek philosopher Heraclitus: “There is nothing permanent except change.” Although this statement was made more than two millenniums ago, it is still strongly relevant today.
The world of architectural coatings is no different.

As new changes occur in technology, consumer behaviors and engineering, so do the resulting product offerings. To stay relevant within the marketplace, paint and coatings professionals need to adapt to these changes by staying on-trend with advancing product improvements in order to serve the needs of their customers.

Today there are three major changes affecting the architectural coatings industry: changes in the marketplace landscape, changes in green technology and changes in product development.

Changes in the Marketplace Landscape

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