• Login
    • Join
  • FOLLOW:
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Research
    • Markets & Technologies
    • Raw Materials
    • Top Companies
    • Directories
    • Jobs
    • Events
    • Microsites
    • More
  • Magazine
  • News
  • Research
  • Markets & Technologies
  • Raw Materials
  • Top Companies
  • Directories
  • Jobs
  • Events
  • Microsites
  • Current / Back Issues
    Features
    Business Corner
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    World Reports
    eBook
    Top Features
    CPMA Celebrates 100 Years of Leadership for the Color Pigments Industry

    Aerospace Coatings Market

    Energy Curing and Coil Coatings

    Lab/Testing Equipment Update

    High Performance and Special Effect Pigments
    Breaking News
    Online Exclusives
    Distributor News
    Financial News
    Paint & Coatings Manufacturer News
    People In the News
    Price Increases
    Product News
    Raw Materials & Equipment
    Video Bites
    Suppliers News
    Live From Shows
    Top News
    Nouryon Earns Awards from Texas Chemical Council and the Texas Chemistry Alliance

    Śnieżka Group Earns Higher Position in ESG Ranking

    SONGWON Appoints New Leader Business Unit Tin Intermediates / PVC

    Cabot Corporation Achieves Platinum Rating from EcoVadis

    BASF Closes Purchase of DOMO Chemicals’ Shares in Alsachimie JV
    Top Companies report
    Market Research
    White Papers / Tech Papers
    Technical Papers
    Product Spec Sheets
    World Reports
    Adhesives and Sealants
    Aerospace Coatings
    Architectural Coatings
    Automotive Coatings
    Automotive Refinish
    Business Operation
    Color Trends & Forecast
    Construction Chemicals
    Corrosion Control
    Industrial Coatings
    Laboratory Equipment
    Marine Coatings
    Market Trends & Forecast
    Powder Coatings
    Production Equipment
    Radcure Coatings
    Special Purpose Coatings
    Wood Coatings
    "Green" Coatings

    ROSS Introduces Custom Coaxial Mixer for Complex Formulations

    AkzoNobel Vehicle Refinishes, Solera to Enable Data-Driven Sustainability

    PPG Revitalizes School in France as Part of COLORFUL COMMUNITIES 10-year Celebration

    Jotun Joins RightShip’s Zero Harm Innovation Partners Program

    Tnemec Launches New Waterborne Epoxy Products
    Additives
    Binders
    Pigments
    Solvents

    Safic Alcan to Distribute Evonik Functional Silanes in Central Eastern Europe

    CPMA Celebrates 100 Years of Leadership for the Color Pigments Industry

    Orion S.A. Earns 10 Safety Awards from ICBA

    OXERRA Expands Augusta Facility to Enhance U.S. Distribution Capabilities

    Münzing Expands U.S. Operations with New Production Facility in South Carolina
    Company Capabilities
    Buyers Guide
    Distributor Guide
    Add New Company
    International Buyers Guide Companies
    Evonik Corporation

    Vibrantz Technologies

    Patcham USA

    Shepherd Color Company, The

    Siltech Corporation
    Industry Events
    Webinars
    Live From Show Event
    Top Events
    ABRAFATI SHOW 2025

    Paint Bangladesh 2025

    Paint Expo Eurasia

    CEPE Annual Conference

    Western Coatings Show
    Companies
    White Papers/Tech Papers
    Product Spec Sheets
    Equipment
    Literature/Brochures
    Videos
    International Buyers Guide Companies
    Evonik Corporation

    Vibrantz Technologies

    Patcham USA

    Shepherd Color Company, The

    Siltech Corporation
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Business Corner
      • Digital Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Directories
      • Buyers Guide
      • Distributor Guide
      • Corporate Capabilities
      • Trade Associations
      • Add Your Company
    • Markets & Technologies
      • Adhesives and Sealants
      • Aerospace Coatings
      • Architectural Coatings
      • Automotive Coatings
      • Automotive Refinish
      • Business Operation
      • Color Trends & Forecast
      • Construction Chemicals
      • Corrosion Control
      • Industrial Coatings
      • Laboratory Equipment
      • Marine Coatings
      • Market Trends & Forecast
      • Powder Coatings
      • Production Equipment
      • Radcure Coatings
      • Special Purpose Coatings
      • Wood Coatings
      • "Green" Coatings
    • Raw Materials
      • Additives
      • Binders
      • Pigments
      • Solvents
    • World Reports
      • Africa Report
      • China Report
      • India/Asia Pacific Report
      • Europe Report
      • Latin America Report
      • Market Research
      • Russian Report
    • Top Companies
    • Online Exclusives
    • Glossary
    • Slideshows
    • Experts Opinions
    • Blog
    • eBook
    • Infographics
    • Videos
    • Podcasts
    • Whitepapers
    • Jobs
    • Microsites
      • Companies
      • White Papers/Tech Papers
      • Product Spec Sheets
      • Equipment
      • Literature/Brochures
      • Videos
    • Events
      • Industry Events
      • Live From Show Event
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Features

    The Art of Color Trends Forecasting

    ...

    The Art of Color Trends Forecasting
    The Art of Color Trends Forecasting
    The Art of Color Trends Forecasting
    Dee Schlotter, Senior Color Marketing Manager, PPG’s architectural coatings business05.04.18
    Each year, PPG’s more than 20 global color stylists from industries including automotive, aerospace, consumer electronics and architectural gather to attend the PPG Global Color Forecast workshop. During the three-day meeting, PPG’s color experts discuss and review societal and regional trends, as well as overarching consumer insights to determine the following year’s color trends forecast, as well as the Color of the Year.

    At this workshop, we analyzed the runway, the textile market, the tile, wood and metal markets as well as lifestyles, demographics, geographies and global and cross-cultural societal inspirations to determine what colors would resonate and represent the PPG global color forecast. Recognizing that we influence trends as much as trends influence us, and our forecasts represent and connect to current feelings and preferences.

    As result of this process, one color from a palette of approximately 1,200 rises to the surfaces to be named the Color of the Year.

    In 2018, Black Flame received the honor. Offering the silencing impact of black with the possibility and hopefulness of indigo present in the color’s undertone, this color was unanimously chosen by PPG’s more than 20 global color experts. Black’s dominance in everything from soft goods to fashion to building materials made this color the natural choice for 2018.

    Black hues act as an anchor to lighter colors providing reassurance in an unpredictable world. The hue also provides a welcomed rest and respite from a world where consumers are constantly connected and force-fed information. It allows a comforting restfulness that we often need to help recharge. From faucets, to matte black refrigerators, to black granite countertops, Black Flame provides the perfect complement to current build materials and fixed home décor elements. PPG Paints Black Flame can be used on interior doors, accent walls, window frames, wide trim, ceilings, staircases and even wainscoting. It is a very versatile, modern yet classic color.

    PPG also knows that it’s not simply about one color, but rather a combination of trending colors to create an overarching, and all-encompassing color story that resonates with our broad range of customers. The 2018 PPG Global Color Trends palettes encompass the below four themes that connect and resonate with current consumer mindsets. Black Flame resides in the Commoner color palette. The PPG Paints brand develops this palette each year to help inform design and color choices for professional customers, from professional painters to designers and architects.

    The Retreater theme addresses consumers’ growing need to regularly withdraw from the pressures, chaos and overstimulation that so often come with daily life, and create hygge – a popular Danish concept that embodies all things comforting and cozy. It underscores living well, finding quiet time, making space for one’s self and creating opportunities for calm, balance and peace.

    Light, airy tones in the palette, such as the PPG Paints brand’s Warmstone, a barely-there blush; Suntan, the perfect nude; Flagstone, a cool gray; and Cuppa Coffee, a warm, woodlike tone, provide subtle hints of color that can be considered neutrals. These hues offer a welcomed escape from a chaotic world.

    The Dream Weaver color collection resonates with consumers who embody a perpetual ability to shine, live a free-spirited lifestyle and find creativity under any circumstance. They are the dreamers who hold the light when others prefer to go dark and retreat, which can be shown by their impossible-to-ignore color choices. Muted and ethereal brights round out the collection, with PPG Paints brand colors including Lovely Lilac, a dream-like periwinkle; Summer Sunset, a warm coral; Brandy Snaps, a dusty mauve; and Secret Safari, an earthy green.

    The Commoner color palette connects to consumers who are attracted to popular minimalist Nordic-inspired designs, which emphasize going back to basics. Consumers relating most to this palette aspire to accumulate less yet experience more, serve as guardians of the environment, and live with a nomadic spirit. The palette offers unassuming, straightforward PPG Paints brand primary colors such as Mountain Lake, a classic navy; Red Gumball, a deep red; and Grassroots, an organic yellow-green.

    The Brave color story reflects a new design mentality that mimics consumers’ growing yearning for protection, strength and stability to feel safe during uncertain times. The palette evokes feelings of elegance and grandeur, which appeal to consumers’ unwillingness to feel small or disregarded in light of current societal landscapes. The deep, rich colors that make up this substantial palette will be certain to turn heads in any space, including PPG Paints brand colors Charcoal Smoke, a rich forest green; Pinot Noir, a luxurious purple; and Black Elegance, a black with just a hint of gray.

    Stay-tuned, as PPG will be unveiling the 2019 Color of the Year and Global Trends palette in the near future. 

    Dee Schlotter is senior color marketing manager, PPG’s architectural coatings business. Dee has been at PPG for 25 years and manages the development of color platforms, systems and tools for brands such as PPG PAINTS™ and GLIDDEN® Paints. She conducts dozens of national presentations to architects, designers, and consumers in the hotel, retail, new home construction and residential markets. She is a member of the PPG Global Color Styling Team that researches and forecasts colors for the architectural, automotive, aerospace, industrial and consumer products markets. Dee is a member of ASID, IIDA, and NKBA.

    PPG’s architectural coatings business in the U.S. and Canada is an industry leader in residential and commercial coatings, delivering the latest technologies and operational advancements through its strong portfolio of brands. It manufactures and sells interior and exterior paints, stains, caulks, repair products, adhesives and sealants for homeowners and professionals. Its distribution network includes more than 15,000 touchpoints through company-owned stores, independent dealer locations and all major home improvement centers across the U.S. and Canada. Visit ppg.com/ac for more information. 
    Related Searches
    • red
    • architectural coatings
    • adhesives
    • paints
    Suggested For You
    PPG Completes COLORFUL COMMUNITIES Project in Istanbul PPG Completes COLORFUL COMMUNITIES Project in Istanbul
    PPG Marks Successful 2017 PPG Marks Successful 2017
    Clariant Reveals Colorful, Trend-focused Support for North America’s Coatings Markets  Clariant Reveals Colorful, Trend-focused Support for North America’s Coatings Markets 
    PPG Chrome-free Integral Fuel Tank Aerospace Coating Qualified to SAE Standard PPG Chrome-free Integral Fuel Tank Aerospace Coating Qualified to SAE Standard
    PPG Sealant Formulas Granted Environmental Product Declaration Verification PPG Sealant Formulas Granted Environmental Product Declaration Verification
    PPG Completes Colorful Communities Project at Santa Clara Elementary School in Miami PPG Completes Colorful Communities Project at Santa Clara Elementary School in Miami
    PPG, University of Michigan’s Mcity Partner for Autonomous Vehicle Testing, Research PPG, University of Michigan’s Mcity Partner for Autonomous Vehicle Testing, Research
    PPG PAINTS Unveils BUILDER PERFORMANCE Product at 2018 NAHB International Builders’ Show PPG PAINTS Unveils BUILDER PERFORMANCE Product at 2018 NAHB International Builders’ Show
    PPG Completes COLORFUL COMMUNITIES Project at Secondary School in India PPG Completes COLORFUL COMMUNITIES Project at Secondary School in India
    New Year, New Hue: 2018 Interior Architectural Coatings Trends New Year, New Hue: 2018 Interior Architectural Coatings Trends
    DULUX Paints by PPG Announces Color Trends for 2018 DULUX Paints by PPG Announces Color Trends for 2018
    Polychem Powder Coatings Launch 2018-19 Color Trends Polychem Powder Coatings Launch 2018-19 Color Trends
    PPG Acquires Architectural Paint, Coatings Wholesaler ProCoatings PPG Acquires Architectural Paint, Coatings Wholesaler ProCoatings
    PPG Completes COLORFUL COMMUNITIES Project at Industrial Park of Pilar in Argentina PPG Completes COLORFUL COMMUNITIES Project at Industrial Park of Pilar in Argentina
    PPG - Analyst Provides Insight After Meetings with Management PPG - Analyst Provides Insight After Meetings with Management

    Related Breaking News

    • Breaking News | Paint & Coatings Manufacturer News
      PPG Completes COLORFUL COMMUNITIES Project in Istanbul

      PPG Completes COLORFUL COMMUNITIES Project in Istanbul

      ...
      04.30.18

    • Breaking News | Financial News
      PPG Marks Successful 2017

      PPG Marks Successful 2017

      Reports solid financials at annual meeting.
      04.23.18

    • Breaking News
      Clariant Reveals Colorful, Trend-focused Support for North America’s Coatings Markets 

      Clariant Reveals Colorful, Trend-focused Support for North America’s Coatings Markets 

      ...
      04.11.18


    • Aerospace Coatings | Breaking News
      PPG Chrome-free Integral Fuel Tank Aerospace Coating Qualified to SAE Standard

      PPG Chrome-free Integral Fuel Tank Aerospace Coating Qualified to SAE Standard

      PPG CA7088 integral fuel tank coating qualified to AMS-C-27725, Type 3, Grade 2
      02.22.18

    • Breaking News
      PPG Sealant Formulas Granted Environmental Product Declaration Verification

      PPG Sealant Formulas Granted Environmental Product Declaration Verification

      Expands opportunity for professionals to achieve green building rating requirements
      02.02.18

    Loading, Please Wait..
    Breaking News
    • Nouryon Earns Awards from Texas Chemical Council and the Texas Chemistry Alliance
    • Śnieżka Group Earns Higher Position in ESG Ranking
    • SONGWON Appoints New Leader Business Unit Tin Intermediates / PVC
    • Cabot Corporation Achieves Platinum Rating from EcoVadis
    • BASF Closes Purchase of DOMO Chemicals’ Shares in Alsachimie JV
    View Breaking News >
    CURRENT ISSUE

    May/June 2025

    • Aerospace Coatings Market
    • Energy Curing and Coil Coatings
    • Lab/Testing Equipment Update
    • High Performance and Special Effect Pigments
    • View More >