At the event, AkzoNobel invited a select group of manufacturers, designers and product developers across the wood industries to special presentations about cutting-edge trends for furniture, cabinetry, flooring and building products. A highlight included the wood coatings launch of Spiced Honey as the 2019 AkzoNobel Color of the Year.
In a presentation from Robert Haley, the color trends manager for AkzoNobel’s Wood Coatings business revealed the color and design influences that will drive the industry in 2019. Haley took a dive into specific industry-leading styles within the wood market for the next year. According to Haley, two top trends are centered on the customization in design and the influence urban housing is having on the home furnishings industry.
“We are seeing a strong desire for customization in design, and research is revealing consumers expressing their individual styles – for example, through reclaimed flooring used on statement walls and repurposed vintage pieces in homes,” he said. “Collaborative spaces are also becoming more important as populations in urban areas continue to expand, leading to more residents living in large collaborative environments that are more cost-effective than individual houses or apartments.”
When it comes to wood finishing, Haley and Bob Averett, color design manager at AkzoNobel, identified four trends for 2019 that transcend design:
- Dichotomy – the importance of two-tones, multiple layers and contrasting styles in a space;
- Authentic – organic forms that include weathered, wire-brushed finishes where imperfection is admired;
- Luminous – pearl and metallic finishes on luxurious looks that include velvet touches;
- Retro-Classic – modern influences with a traditional soul
Haley’s presentation was delivered at a client appreciation gathering hosted by AkzoNobel at the Market event, with nearly 200 industry leaders from around the world in attendance. Customers engaged with studio artisans to review the finishing trends and see different species of wood panels displayed in novel and unique ways. The exhibit was completed with a vignette interpreting the 2019 Color of the Year in furniture, cabinetry, flooring, and building products to provide inspiration for guests.
Photos courtesy AkzoNobel