10.01.18
Axalta launched its new racing website, the home for up-to-date news and information regarding the company's network of global partnerships in motorsports.
Axalta's racing partnership teams include defending Formula 1 Constructors' Champion Mercedes-AMG Petronas Motorsport, 12-time NASCAR Cup Series owner's championship winner Hendrick Motorsports, seven-time Team World Champion Movistar Yamaha MotoGP, two-time Rolex 24 At Daytona champions Ford Chip Ganassi Racing, and more.
"We are thrilled to be launching the new website that will offer our customers, employees, partners, and race fans around the world a one-stop shop for news, information, and content across Axalta's entire racing portfolio," said Joseph McDougall, EVP and president, Global Refinish and EMEA. "The site is truly unique because it offers global racing content for fans across more than a dozen racing series all on one site, and with access that allows us to offer perspectives directly from the track.
"Axalta's nearly 30-year history in racing has been about performance along with the style and flair of the sport," McDougall continued, "and that's exactly what this new website will celebrate. Axalta paints winners and axaltaracing.com represents the commitment we have to our partners, teams, and drivers across all of our racing series."
Axalta's presence in racing dates back to the early 1990s, headlined by a partnership with Hendrick Motorsports and Jeff Gordon that launched in 1992. While that relationship has continued, Axalta's motorsports involvement has spread all over the world to Formula 1, MotoGP, IMSA, WEC, Snocross, and NHRA Pro Stock, in addition to participating in series across Mexico, Brazil, Colombia, and Argentina.
The new racing website will feature a regular interview series hosted by four-time NASCAR Cup Series champion Jeff Gordon that will take you around the world and inside the minds of the most popular drivers, crew chiefs, team owners, and personalities in all of motorsports.
In addition, the website will showcase upcoming paint schemes and the stories behind some of the most iconic looks, as well as the latest on Axalta's technologies, a behind-the-scenes view into the world of motorsports, and weekly race recaps from around the globe.
"In racing, you must constantly improve," McDougall said. "Once a race ends, your competitors know everything you've done. You then must reinvent yourself for success the next week. That constant passion for improved performance is fully aligned with Axalta and our values. Our ability to learn from our partners about technology, speed, and their passion to win, are all enormous benefits for Axalta.
Axalta's racing partnership teams include defending Formula 1 Constructors' Champion Mercedes-AMG Petronas Motorsport, 12-time NASCAR Cup Series owner's championship winner Hendrick Motorsports, seven-time Team World Champion Movistar Yamaha MotoGP, two-time Rolex 24 At Daytona champions Ford Chip Ganassi Racing, and more.
"We are thrilled to be launching the new website that will offer our customers, employees, partners, and race fans around the world a one-stop shop for news, information, and content across Axalta's entire racing portfolio," said Joseph McDougall, EVP and president, Global Refinish and EMEA. "The site is truly unique because it offers global racing content for fans across more than a dozen racing series all on one site, and with access that allows us to offer perspectives directly from the track.
"Axalta's nearly 30-year history in racing has been about performance along with the style and flair of the sport," McDougall continued, "and that's exactly what this new website will celebrate. Axalta paints winners and axaltaracing.com represents the commitment we have to our partners, teams, and drivers across all of our racing series."
Axalta's presence in racing dates back to the early 1990s, headlined by a partnership with Hendrick Motorsports and Jeff Gordon that launched in 1992. While that relationship has continued, Axalta's motorsports involvement has spread all over the world to Formula 1, MotoGP, IMSA, WEC, Snocross, and NHRA Pro Stock, in addition to participating in series across Mexico, Brazil, Colombia, and Argentina.
The new racing website will feature a regular interview series hosted by four-time NASCAR Cup Series champion Jeff Gordon that will take you around the world and inside the minds of the most popular drivers, crew chiefs, team owners, and personalities in all of motorsports.
In addition, the website will showcase upcoming paint schemes and the stories behind some of the most iconic looks, as well as the latest on Axalta's technologies, a behind-the-scenes view into the world of motorsports, and weekly race recaps from around the globe.
"In racing, you must constantly improve," McDougall said. "Once a race ends, your competitors know everything you've done. You then must reinvent yourself for success the next week. That constant passion for improved performance is fully aligned with Axalta and our values. Our ability to learn from our partners about technology, speed, and their passion to win, are all enormous benefits for Axalta.
