Benjamin Moore revealed its Color of the Year 2020 as First Light 2102-70 – a soft, rosy hue blooming with potential.

With a new decade on the horizon, the company took a fresh approach to mark this milestone.

An approach that both embraces and transcends color to re-examine the concept of the home as we know it while exploring how it will continue to evolve over the next 10 years. With celebrations in both New York City and Toronto, this moment drew leading interior designers, architects, painting contractors, media and influencers to experience the unveiling.

“We selected First Light 2102-70 as our Color of the Year 2020 to represent a new dawn of idealism, design and living,” said Andrea Magno, Benjamin Moore director of Color Marketing and Development. "First Light 2102-70 reflects a new definition of the home – a shift in mindset from the material to satisfying the core needs in life: community, comfort, security, self-expression, authenticity and ultimately, optimism.”

This modern definition of dwelling replaces long-standing post-war ideals, shining light on a new era of design rooted in fluidity for the multigenerational, multifunctional and different states of mind now found under one roof. Ten harmonious hues have been selected to guide us into the next 10 years and beyond, the Benjamin Moore Color Trends 2020 palette features:

• First Light 2102-70;
• White Heron OC-57;
• Crystalline AF-485;
• Windmill Wings 2067-60;
• Buxton Blue HC-149;
• Golden Straw 2152-50;
• Thunder AF-685;
• Cushing Green HC-125;
• Oxford Gray 2128-40;
• Blue Danube 2062-30

“The Color Trends 2020 palette plays an integral role in supporting these core human ideals,” said Magno. “Color is powerful but highly subjective, especially through the lens of different generations, relationships and moods. But from the saturated to bright and airy, all are easy to live with and easy to love – whether they stand alone, in a strong pair, or all cohabitate.”